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Four steps to using data visualization to drive sales and growth

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The proliferation of IoT and smart devices allows companies to gather more data than ever. But unless you’re a data scientist, key insights might not come easily from looking at reams of analytics. This is where data visualization comes in. The right tools can translate numbers into discoveries that boost business, using a visual language...

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Three ways you can improve data analysis from data expert Edward Tufte

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The world is now awash in data, but that doesn’t always mean we’re better informed. Without a way to analyze and draw accurate insights from this information, we’re prone to making false assumptions that lead us astray. According to Edward Tufte, a best-selling author and pioneer in data visualization, there are a few best practices...

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The three benefits a social selling strategy gives sellers and customers

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Customers have never been savvier. Greater connectivity and access to information has made it possible for them to instantly compare products and services, read reviews and specifications, and confer with friends or family on just about every purchase. As a result, modern customers have become less receptive to marketing pitches and more prone to shopping...

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AI and ML updates across the cloud securely improve efficiencies

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Today’s digital marketplace puts a premium on efficiency. Customers expect quick access to new apps and updates, while developers demand more productivity tools and control over data to do their jobs better. Although there are more cloud-based solutions for maximizing efficiency than ever, they have to be user friendly and secure to result in real...

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The case for collaboration: 3 ways you can break down your business’s silos

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Communication and collaboration are now easier than ever thanks to cloud technology. Employees can access and use data wherever there’s an internet connection, allowing them to work from home, on the road, or even abroad. Despite these capabilities, however, it’s still common for communication to break down between teams. For example, the State of Georgia...

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The final compliance countdown: Are you ready for GDPR?

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On May 25, the General Data Protection Regulation (GDPR) will replace the Data Protection Directive as the new standard on data privacy for all organizations that do business with European Union (EU) citizens.[1]When GDPR goes into effect, government agencies and organizations that control, maintain, or process information involving EU citizens will be required to comply...

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How Acxiom used SQL server to turn info into actionable insights

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Companies spend enormous sums marketing their product—in some cases, up to 24 percent of their entire operating budget. That’s hundreds of billions of dollars. A great deal of those funds are invested in big data solutions. But turning huge volumes of information into actionable insights isn’t a simple matter. Big data solutions have big requirements...

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Three new features improve app development and system management

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Regardless of whether you build apps, design games, or manage IT infrastructures, ensuring everything is running error-free and at peak performance is vital. However, with an increasing number of variables to consider—from hybrid ecosystems and platforms to accelerated development timeframes—it can be difficult to keep up with maintenance and find issues before your users do....

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Improving healthcare, costs, and consistency with data

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Hospitals and health systems around the world are turning to data-driven healthcare to provide better patient care while managing costs and driving operational efficiencies. In the U.S., there’s a movement toward compensating health providers based on patient outcomes rather than just reimbursing for services provided—particularly for Medicare and Medicaid patients. All of these changes require...

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