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Concerns about security and privacy have long been one of the leading obstacles to widespread cloud adoption, according to Forrester. Many companies simply haven’t been comfortable moving their data onto the cloud. However, the expanding capabilities of cloud service providers, along with recent prominent breaches of on-premises data—such as the Equifax hack and the 2016 Yahoo! hack, to name just two—have made many businesses realize that their perceptions about cloud security and privacy are out of date.

The cloud-computing industry is growing substantially, encompassing everything from simple data storage to advanced APIs, artificial intelligence, and more. By 2020, in fact, Gartner analytics projects that the public cloud services market will be worth nearly $385 billion. This growth has helped spur a new focus on cybersecurity. Companies like Microsoft have created sophisticated defenses against the ongoing threats of hackers in order to ensure the privacy of their customers’ data. As a result, companies no longer have to manage security on their own, but can instead rely on the increasingly specialized security features of the cloud.

The advantages of the cloud are numerous. For instance, unlike the internet at large, the cloud is a controlled ecosystem that can be built from the ground up to address specific security and privacy concerns. It also benefits from being a closed spaced where lessons can be drawn from individual attempted attacks, then applied broadly to the entire base of users. The Microsoft Intelligent Security Graph, for example, analyzes security threats across the company’s entire consumer and enterprise cloud services to learn how to better protect its customers.

Cloud security is poised to become even more robust with the introduction of the General Data Protection Regulation (GDPR), a set of strict requirements regarding how businesses and organizations handle the personal information of their customers. Set to go into effect next year, the GDPR is forcing organizations to examine how they will respond to today’s security challenges, as well as how they will have to alter their operations and train their employees to comply with the new rules.

As a global company, Microsoft understands these challenges. Already, we are the first enterprise cloud provider to pledge to meet the GDPR requirements, and we are committed to helping others go through the journey to GDPR compliance as well.

Thanks to these efforts, the cloud is more secure than most people realize. To learn more about Microsoft’s approach to cloud security and commitment to GDPR, download the “Accelerate your GDPR Compliance with the Microsoft Cloud” ebook and visit the Microsoft Trust Center.