Companies are experiencing a resurgence in customer service, and for good reason. With social media connecting us to the products we use in more widespread ways, we can interact with the people who deliver our favorite products now more than ever before. It’s a powerful resource at brands’ disposal but can easily backfire if your interactions aren’t helpful.
Which begs the question: What’s the best way to retain customers in the hyper-connected Internet era? It’s a popular topic of discussion lately. The vast majority of companies (90%) have put a strong emphasis on customer service. An impressive number of customers (86%) are willing to pay extra for better service—meaning there’s money to be made.
When your customer interactions define your business success, we’d all do best to remember the Golden Rule. So, how can you ensure you’re doing for others what you’d like done for you? It’s easy: Treat your customers like friends.
Prove to them they have your trust, support, and a listening ear whenever you interact, and they’ll seek you out again and again. Better yet, they’ll tell their friends.
No Mean Girls “frenemies” here. This is something you can’t fake. Your customers will see right through it. Nothing frustrates them more than bouncing around from one rude, curt, or unhelpful service representative to another. Having to contact you over and over again for the same reason is guaranteed to leave a bad taste in their mouth, which doesn’t bode well when you’re relying on their word of mouth.
Brands that go the extra mile to reach out and connect with their customers are finding that building genuine relationships is the fastest way to rise in popularity. Customer service leaders who’ve invested in stronger experiences are already seeing it pay off in dividends.
Now, that’s fetch.
To learn how to be the ‘best friend’ to your customers, read through our infographic below.
Earn Customer Loyalty