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Microsoft Dynamics 365

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What it takes to be a smart retailer

There have been plenty of stories about the downfall of retail, yet time and again, certain brands rise to the top. One thing these retailers have in common: they use technology and data to make intelligent decisions for their business. The sheer volume of data available—gathered from transactions, social media, opt-in phone tracking and more—can...

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Gain insights to improve Marketing ROI

We are all awash in data and information, yet according to McKinsey, only 10 percent of marketers currently use insights to improve performance. You might argue that you are doing just fine with your marketing without such insights, and as such it really doesn’t matter, but I beg to differ. In this blog, I’ll share...

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Four steps to converting relationships into sales

It wasn’t so long ago that prospects considered sales reps to be the primary source of information about products and services. Due to the rise of artificial intelligence (AI) and other technologies, that’s no longer true.  Today’s potential customers do their homework. They’re nearly 70 percent of the way toward making a buying decision before...

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The 5 new rules of modern hiring

This week at the SHRM18 Annual Conference and Exposition, we will be showcasing how to empower employees in the modern workplace with Microsoft solutions for Human Resources. While I am excited to attend my first SHRM conference and meet with HR leaders from around the globe, I’m invigorated to see the Microsoft 365, Workplace Analytics,...

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Transform talent acquisition and land top talent over competitors

The U.S. unemployment rate is at its lowest in nearly two decades, there’s a shortage of skilled candidates in numerous fields, and job hunters are savvier and more selective about who they’ll work for. After years of having the job market stacked in their favor, talent acquisition leaders and hiring managers now face stiff competition...

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Five ways to align sales and marketing

In far too many organizations, marketing and sales teams often operate as siloed organizations with distinct goals and processes. Marketing busies itself with generating leads and making them available to sales. What sales does, or doesn’t do, with those leads is considered beyond the purview of marketing. Similarly, sales teams maniacally focus on closing deals...

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How to turn your field service operations into a profit center

Field service technicians may be the most overlooked marketing and sales resource you’ve got. After all, once you’ve successfully landed the account, who gets more face time with the customer than the tech responsible for installing and maintaining the customer’s solution? That’s why your chances for repeat business and referrals greatly depend on how the...

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Lead nurturing – More than just email blasts

Have you ever signed up for a mailing list thinking it will help you stay up to date on a product or service, only to find the future content to be mostly irrelevant? According to CMO.com, 42 percent of buyers say they get annoyed when their content isn’t personalized. There’s a growing buyer expectations gap...

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Essential Dynamics 365 resources to help you with GDPR compliance

Microsoft is committed to the security and privacy of customer data—ours and yours. The General Data Protection Regulation (GDPR), effective May 25, 2018, is another opportunity for us to demonstrate our commitment to protect and enable the privacy rights of individuals while helping to ensure our Dynamics customers are ready to meet their GDPR requirements...

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