Omnichannel has been around for more than a decade now, so it might be surprising to realize that there are still gaps in a strategy that has become table stakes for most retailers.
At Microsoft Ignite, Microsoft Dynamics 365 Marketing announced a range of new AI features. We strongly believe in the power of AI to help businesses and their customers grow. We also recognize that these new technologies have the potential for misuse and harm.
The business-to-business (B2B) landscape looks drastically different than it used to, thanks to digital acceleration that has reached every corner of our lives. Today’s B2B buyers, accustomed to fast, frictionless, and personalized experiences in their everyday lives, bring those heightened expectations to their roles as business decision-makers in enterprises large and small.
Today, nothing is certain for brands. Standing still means falling behind. Heritage brands are no different. Now more than ever, brands need to find authentic ways to engage with digitally-savvy consumers no matter where they are. How do brands steeped in tradition create modern experiences that resonate with today’s digital-native consumers?
In recent years, retailers, consumer packaged goods (CPG) companies, and manufacturers have incorporated direct-to-consumer (D2C) business models into their go-to-market strategies to give end customers the options to order from anywhere and ship to everywhere.
Marketing professionals go to great lengths to understand customers. Detailed personas are written to identify the motivations, interests, and buying patterns of prospects and customers. But all too often, these personas—and their resulting customer journeys—are informed by data points important to the organization, not the customer.
Dynamics 365 Supply Chain Insights is now part of Microsoft Supply Chain Center, which is available in preview starting November 16, 2022. Click Introducing the Microsoft Supply Chain Platform, a new approach to designing supply chains for agility, automation and sustainability to learn more.
Customer engagement professionals still need to build relationships, trust, and loyalty to be successful, but how we achieve these outcomes has fundamentally changed. Those changes offer the opportunity to be more effective than ever at driving these results.
As the retail industry rebounds from the unparalleled disruptions to store operations over the last year, the store’s role in merchant strategy is evolving and being reimagined. For retailers to thrive in ever more competitive marketplaces, they must embrace technology solutions that enable a modern and intelligent store.
Where and how we work has changed. The hybrid work environment is here to stay, and with it, comes a new set of demands on our sales organizations. The tools that sellers are currently using are not helping meet these new demands. Yesterday’s tools don’t serve our modern objectives.
It is imperative for organizations to create agile, connected, and sustainable manufacturing processes to customize products and services for their customers, accelerate innovation, and adopt to new business models like offering products-as-a-service. This requires hyper-automated processes and enhanced visibility across production floor and supply chains.
It’s one of the toughest challenges for organizations today: how to foster collaboration in a workplace that is more decentralized than ever, with people scattered across offices and locations.