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Microsoft Dynamics 365

Announcing Microsoft Dynamics 365 Business Central: greater impact with an end-to-end view

In the era of digital transformation, change is the new normal and a dramatic evolution is underway across industries. The most successful businesses are already reaping the rewards by expanding on flexible cloud platforms and meeting customer demands in real-time by collecting comprehensive data, intelligently analyzing results and responding with sophisticated automation software. Later this...

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Customer 2.0: Understanding the Modern buyer through Relationship Selling

When B2B organizations originally implemented a CRM, sales management focused on sales productivity—visibility into forecast, pipeline and activity tracking. This ended up driving a sales management agenda that manages our sellers versus empowering them to deliver value to buyers. From our buyer’s perspective, the focus on productivity and lack of understanding of their journey magnifies...

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Conversations about Business Applications: Momentum and progress

Over the past several weeks, I’ve had an opportunity to spend quality time with several customers, partners, and industry analysts. It’s been incredibly insightful to learn more about their experiences and perspectives on our business and to share with them my optimism and excitement about Microsoft Business Applications. On the recent Microsoft Q2 earnings webcast,...

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A modern sellers success depends on customer obsession [webinar]

It’s well known that B2B buyers have access to information at their fingertips, and even prefer not to engage with sellers at the beginning of their buying journey. Unfortunately, if you are practicing conventional sales tactics and not engaging with your buyers you might be approaching your buyers the wrong way or with the wrong...

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Your sales team needs to be quick to impress

The tough stats around personal engagement in sales For three days, 1,400 B2B sales and marketing leaders descended upon Las Vegas to learn, share and experience how we can improve our marketing efficiencies and sales processes, and deliver value in an increasing customer-driven environment. Regardless of your perspective at the beginning of the week, The...

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New Dynamics 365 integrations across Adobe Experience Cloud advance sales and marketing capabilities

We know that your business success is directly tied to how well you are equipped to respond to your customers in a digital environment. That’s why we’re pleased to continue delivering progress on our strategic partnership with Adobe. Our joint efforts are helping enterprises transform their customer experiences, and drive more efficient business processes. Together...

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