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Microsoft Dynamics 365

Build your brand with AI-driven market insights

With three billion users worldwide, enterprises of all sizes can no longer afford to ignore the sentiment of online conversations about their brand. The number of social media channels and social messaging platforms continues to grow in a mobile-first digital world, and many leaders are focusing on addressing the challenges of providing customer-focused teams with...

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3 myths of the B2B buyer’s journey

The buyer’s journey map is one of the most powerful tools in a marketer’s kit—and often one of the most misunderstood. When created the right way, sourced from solid insights about buying behavior and motivations, marketers unlock secrets to the steps and decisions that move prospects to customers. When steps in the process are cut...

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Four essential webinars for sales, marketing, customer service, and finance pros

Our webinar series provides a wealth of insights from Microsoft experts, market researchers, and industry luminaries with one goal in mind: to help you optimize your business and accelerate digital transformation initiatives. The latest additions are essential viewing for professionals across sales, marketing, customer service, and finance. 3 ways event-driven sales processes will impact the...

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Dynamics 365 AI for Market Insights public preview is now available

Businesses need actionable insights based on what consumers are saying, seeking and feeling about their brands and products to stay ahead of market trends. We are excited to announce Dynamics 365 AI for Market Insights is available in public preview in the United States for businesses looking to incorporate both social and web insights about their brands,...

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Microsoft Business Applications Summit – Previewing what’s next

Today, we welcome more than 3,500 customers and partners to our inaugural Microsoft Business Applications Summit in Seattle. Over the next two days, this community will come together with the engineering teams that build Dynamics 365, Power BI, PowerApps, and Microsoft Flow to connect, share, learn, and be the first to know where we’re going...

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Gain insights to improve Marketing ROI

We are all awash in data and information, yet according to McKinsey, only 10 percent of marketers currently use insights to improve performance. You might argue that you are doing just fine with your marketing without such insights, and as such it really doesn’t matter, but I beg to differ. In this blog, I’ll share...

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Five ways to align sales and marketing

In far too many organizations, marketing and sales teams often operate as siloed organizations with distinct goals and processes. Marketing busies itself with generating leads and making them available to sales. What sales does, or doesn’t do, with those leads is considered beyond the purview of marketing. Similarly, sales teams maniacally focus on closing deals...

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Lead nurturing – More than just email blasts

Have you ever signed up for a mailing list thinking it will help you stay up to date on a product or service, only to find the future content to be mostly irrelevant? According to CMO.com, 42 percent of buyers say they get annoyed when their content isn’t personalized. There’s a growing buyer expectations gap...

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Relationship sales isn’t just for selling—How marketing can make an impact

Adapting to the ever-evolving behaviors of modern-day B2B buyers is impacting sales teams within B2B companies. It’s also impacting marketing teams that are aligning their sales and marketing strategies are setting themselves up for success. The basis of relationship sales is engaging the right type of touchpoint the buyer expects, at the time it is...

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