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Microsoft Dynamics 365

gain insights to improve marketing roi

Gain insights to improve Marketing ROI

We are all awash in data and information, yet according to McKinsey, only 10 percent of marketers currently use insights to improve performance. You might argue that you are doing just fine with your marketing without such insights, and as such it really doesn’t matter, but I beg to differ. In this blog, I’ll share...

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Five ways to align sales and marketing

Five ways to align sales and marketing

In far too many organizations, marketing and sales teams often operate as siloed organizations with distinct goals and processes. Marketing busies itself with generating leads and making them available to sales. What sales does, or doesn’t do, with those leads is considered beyond the purview of marketing. Similarly, sales teams maniacally focus on closing deals...

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More than just emails

Lead nurturing – More than just email blasts

Have you ever signed up for a mailing list thinking it will help you stay up to date on a product or service, only to find the future content to be mostly irrelevant? According to CMO.com, 42 percent of buyers say they get annoyed when their content isn’t personalized. There’s a growing buyer expectations gap...

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Relationship sales isn’t just for selling—How marketing can make an impact

Adapting to the ever-evolving behaviors of modern-day B2B buyers is impacting sales teams within B2B companies. It’s also impacting marketing teams that are aligning their sales and marketing strategies are setting themselves up for success. The basis of relationship sales is engaging the right type of touchpoint the buyer expects, at the time it is...

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Customer 2.0: Understanding the Modern buyer through Relationship Selling

When B2B organizations originally implemented a CRM, sales management focused on sales productivity—visibility into forecast, pipeline and activity tracking. This ended up driving a sales management agenda that manages our sellers versus empowering them to deliver value to buyers. From our buyer’s perspective, the focus on productivity and lack of understanding of their journey magnifies...

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Dyanamics 365 for marketing

Dynamics 365 for Marketing public preview is now available

Growing businesses need more than basic email marketing tools to turn their prospects into business relationships. That’s why today, we are happy to announce Dynamics 365 for Marketing is available in public preview for organizations seeking a marketing automation solution to generate more demand and drive more sales. Microsoft Dynamics 365 for Marketing is designed...

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