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Microsoft Dynamics 365

Dynamics 365 AI for Sales is now available

Today’s buyers are more informed and have higher expectations than ever before. To deliver to these expectations, sales organizations need to adapt, going beyond simple sales force automation to better understand customer needs, engage more effectively, and win more deals. To empower sellers and sales managers to focus on the best opportunities and move relationships...

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Microsoft Business Applications Summit – Previewing what’s next

Today, we welcome more than 3,500 customers and partners to our inaugural Microsoft Business Applications Summit in Seattle. Over the next two days, this community will come together with the engineering teams that build Dynamics 365, Power BI, PowerApps, and Microsoft Flow to connect, share, learn, and be the first to know where we’re going...

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Helping partners grow business application practices with new investments in their success

Next week we look forward to hosting more than 16,000 partners, customers and business leaders at Microsoft Inspire, our largest annual partner event. Presentations from our CEO and leadership will have a common thread – the critical role our partners play in enabling customers to transform their businesses across industries. We’re constantly striving to enhance our...

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Four steps to converting relationships into sales

It wasn’t so long ago that prospects considered sales reps to be the primary source of information about products and services. Due to the rise of artificial intelligence (AI) and other technologies, that’s no longer true.  Today’s potential customers do their homework. They’re nearly 70 percent of the way toward making a buying decision before...

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Five ways to align sales and marketing

In far too many organizations, marketing and sales teams often operate as siloed organizations with distinct goals and processes. Marketing busies itself with generating leads and making them available to sales. What sales does, or doesn’t do, with those leads is considered beyond the purview of marketing. Similarly, sales teams maniacally focus on closing deals...

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Microsoft Relationship Sales provides sellers a beat they can sell to

It’s been a little over year since the Microsoft acquired LinkedIn. There is still a lot of curiosity from sellers who use LinkedIn to research sales opportunities and Microsoft for productivity about how the two organizations are coming together. While there are many possibilities for this union, tackling the familiar challenges of sales professionals was...

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The new business model: Relationship Selling

Relationship selling is all about empowering sellers to drive customer engagement. In the digital age, engagement isn’t just about in-person interactions. It’s about delivering the type of touch a buyer expects, at the time it is expected in the buying process, in the context of what the buyer needs with a measurable impact (conversion, trust,...

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Customer 2.0: Understanding the Modern buyer through Relationship Selling

When B2B organizations originally implemented a CRM, sales management focused on sales productivity—visibility into forecast, pipeline and activity tracking. This ended up driving a sales management agenda that manages our sellers versus empowering them to deliver value to buyers. From our buyer’s perspective, the focus on productivity and lack of understanding of their journey magnifies...

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A modern sellers success depends on customer obsession [webinar]

It’s well known that B2B buyers have access to information at their fingertips, and even prefer not to engage with sellers at the beginning of their buying journey. Unfortunately, if you are practicing conventional sales tactics and not engaging with your buyers you might be approaching your buyers the wrong way or with the wrong...

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