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Dynamics 365 Blog
Head shot of Anantha Ramachandran, Senior Product Marketing Manager Microsoft

Anantha Ramachandran

Sr. Product Marketing Manager, Dynamics 365 Marketing

Posts

A group of people sitting in a meeting reviewing performance data.
A group of people sitting in a meeting reviewing performance data.
The selling landscape is undergoing fundamental changes, many of them driven by the effects of B2B customers’ experience as everyday consumers. Many retailers have created personalized, nearly immersive, online experiences for each customer. Consumers shopping for goods and services continually experience fresh and delightful interactions, from highly customized offers and recommendations to frictionless channels to...

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Two business people meeting outside with a city skyline behind them.
Two business people meeting outside with a city skyline behind them.
Digital transformation is essential to thriving and growing – and in some cases, surviving – in nearly every industry in every corner of the world. Making that transformation with minimal internal disruption and positive outcomes is the central goal of many organizations. Every organization’s transformation must take careful consideration of its past, including legacy systems...

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Microsoft Business Applications Summit conference.
Microsoft Business Applications Summit conference.
In an era of increasingly sophisticated digital tactics, one question that is often raised is, “Are events still relevant?” Clearly the answer is yes for many companies. According to research by SiriusDecisions, B2B companies with revenues ranging from $100M to $1B devote between 30-40 percent of their marketing program budgets to in-person events. Their challenge...

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Coworkers meeting around a conference room table.
Coworkers meeting around a conference room table.
Account-based marketing (ABM) can increase engagement, deal sizes, and conversions if it’s deployed for the right accounts at the right time. The challenge many organizations face is knowing how to customize an approach with the mix of ABM and broad-based demand strategies and tactics. In a new webinar, Jonathan Tam from SiriusDecisions joined me to...

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Two men sitting down to talk at an event.
Two men sitting down to talk at an event.
Nearly 3 out of 4 people who engage with branded event marketing experiences are more likely to buy the products being promoted, according to the Event Marketing Institute. That’s great news for marketers focusing on experiential marketing campaigns. With the right process and tools, webcasts and in-person events can be one of the best ways...

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Men sitting in a meeting
Men sitting in a meeting
While you’re reading this, there are millions of people talking about brands and offering their opinions about your services or products online. Unfortunately, many businesses have opted to pretend that these conversations aren’t happening and guilty of burying their heads in the sand. However, advances in artificial intelligence are now making it much easier to...

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With three billion users worldwide, enterprises of all sizes can no longer afford to ignore the sentiment of online conversations about their brand. The number of social media channels and social messaging platforms continues to grow in a mobile-first digital world, and many leaders are focusing on addressing the challenges of providing customer-focused teams with...

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The buyer’s journey map is one of the most powerful tools in a marketer’s kit—and often one of the most misunderstood. When created the right way, sourced from solid insights about buying behavior and motivations, marketers unlock secrets to the steps and decisions that move prospects to customers. When steps in the process are cut...

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Extracting valuable insights from both social and web interactions is notoriously challenging. On paper, it’s a simple process of building a trusted relationship with your customers so that you can improve your reputation and secure a competitive advantage. However, if you’re not using the right tools, it can feel much more complicated than that. Emerging...

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A recent urban planning trend is to convert one-way streets to two-way operations—an effort that has improved vehicular access and reduced driver confusion across U.S. cities....

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We are all awash in data and information, yet according to McKinsey, only 10 percent of marketers currently use insights to improve performance. You might argue that you are doing just fine with your marketing without such insights, and as such it really doesn’t matter, but I beg to differ. In this blog, I’ll share...

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Have you ever signed up for a mailing list thinking it will help you stay up to date on a product or service, only to find the future content to be mostly irrelevant? According to CMO.com, 42 percent of buyers say they get annoyed when their content isn’t personalized. There’s a growing buyer expectations gap...

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