Skip to content
Microsoft Dynamics 365 Blog
a man wearing a suit and tie smiling at the camera

Anantha Ramachandran

Sr. Product Marketing Manager, Dynamics 365 Marketing

Posts

Warehouse operations manager working portrait.
Warehouse operations manager working portrait.
When building a marketing technology (MarTech) stack, both the best-in-breed and single vendor approaches have their benefits and drawbacks. Today’s business realities has marketing operations teams and business leaders re-examining the best way to get necessary tasks accomplished: “one-for-each” or “one-for-all”. A changing landscape Digital transformation is driving marketing leaders to make decisions between two...Read more
a person using a laptop computer for subscription churn prediction
a person using a laptop computer for subscription churn prediction
The past six months have highlighted how difficult it is to stake out ground when the landscape is constantly changing. The world has changed, and that, in some way, is a part of most conversations. Businesses, corporations, and enterprises are responding by searching for trends, pouring resources into data collection and analysis, and trying to...Read more
Adult outside home on phone. Back to school. Samsung Galaxy Note 10
Adult outside home on phone. Back to school. Samsung Galaxy Note 10
One very unsettling aspect of the COVID-19 pandemic is how it has exposed weaknesses in the communications plans that are meant to helpful. But in this moment, a communications cacophony rules. Medical and governmental authorities have messages they need to get to everyone. Businesses have a set of specific messages for employees and another set...Read more
a group of people standing in a room
a group of people standing in a room
When people hear the words education and automation in the same sentence, many automatically presume the topic is online education. But automation crosses disciplines. As the population and social circumstances change, post-secondary education institutions face a shifting array of challenges, including attracting and retaining enrollment as well as reaching the segment that has left without...Read more
Dynamics header placeholder.
Dynamics header placeholder.
Nonprofits (or not-for-profits) exist in a highly competitive world. According to a report from Giving USA, the sector is large and with one crucial exception, growing: Donations. American organizations and individuals provided record-breaking levels of support in 2017. Strong support continued in 2018, with total giving from individuals, foundations, and corporations exceeding $427 billion. That’s...Read more
A group of people sitting in a meeting reviewing performance data.
A group of people sitting in a meeting reviewing performance data.
The selling landscape is undergoing fundamental changes, many of them driven by the effects of B2B customers’ experience as everyday consumers. Many retailers have created personalized, nearly immersive, online experiences for each customer. Consumers shopping for goods and services continually experience fresh and delightful interactions, from highly customized offers and recommendations to frictionless channels to...Read more
Two business people meeting outside with a city skyline behind them.
Two business people meeting outside with a city skyline behind them.
Digital transformation is essential to thriving and growing – and in some cases, surviving – in nearly every industry in every corner of the world. Making that transformation with minimal internal disruption and positive outcomes is the central goal of many organizations. Every organization’s transformation must take careful consideration of its past, including legacy systems...Read more
a group of people standing in front of a crowd
a group of people standing in front of a crowd
In an era of increasingly sophisticated digital tactics, one question that is often raised is, “Are events still relevant?” Clearly the answer is yes for many companies. According to research by SiriusDecisions, B2B companies with revenues ranging from $100M to $1B devote between 30-40 percent of their marketing program budgets to in-person events. Their challenge...Read more
a group of people sitting at a table
a group of people sitting at a table
Business professionals such as product owners, marketers, and sellers are looking to find the right insights about their consumers. Traditional tools such as surveys and industry reports do not give timely and relevant insights and may have biases based on the audience surveyed. I recently participated in a podcast with Mark Smith, a Dynamics 365...Read more
a group of people sitting at a table
a group of people sitting at a table
Account-based marketing (ABM) can increase engagement, deal sizes, and conversions if it’s deployed for the right accounts at the right time. The challenge many organizations face is knowing how to customize an approach with the mix of ABM and broad-based demand strategies and tactics. In a new webinar, Jonathan Tam from SiriusDecisions joined me to...Read more
a group of people sitting at a table
a group of people sitting at a table
Nearly 3 out of 4 people who engage with branded event marketing experiences are more likely to buy the products being promoted, according to the Event Marketing Institute. That’s great news for marketers focusing on experiential marketing campaigns. With the right process and tools, webcasts and in-person events can be one of the best ways...Read more
a group of people sitting at a desk
a group of people sitting at a desk
While you’re reading this, there are millions of people talking about brands and offering their opinions about your services or products online. Unfortunately, many businesses have opted to pretend that these conversations aren’t happening and guilty of burying their heads in the sand. However, advances in artificial intelligence are now making it much easier to...Read more