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Author avatar of Dina Apostolou

Dina Apostolou

Director of Product Marketing, Dynamics 365

A group of people walking on in the office.
A group of people walking on in the office.

If AI is so transformative, why haven’t more enterprises embraced it already? Perhaps we’ve been trying to force a square peg into a round hole by asking people to adapt to AI, instead of the other way around. At Microsoft, we’re striving to change that. We believe business users closest to specific problems have the...

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Coworkers sitting around a conference table collaborating with their laptops.
Coworkers sitting around a conference table collaborating with their laptops.

A recent survey of over 200 B2B sales leaders conducted by Heinz Marketing and Microsoft, sheds light on the accelerating shift to relationship selling models across a wide variety of organizations. The results are clear: the highest-performing teams are abandoning boilerplate sales funnels to nurture genuine relationships at scale, enabled by technology that provides sales...

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We know that your business success is directly tied to how well you are equipped to respond to your customers in a digital environment. That’s why we’re pleased to continue delivering progress on our strategic partnership with Adobe. Our joint efforts are helping enterprises transform their customer experiences, and drive more efficient business processes. Together...

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