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Dina Apostolou

Sr. Director, Microsoft Dynamics 365 Product Marketing

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My family and I more than welcomed the return of professional basketball during the long summer months of 2020. While my beloved Seattle Supersonics are, sadly, no longer around (and rooting for their new incarnation as The Oklahoma City Thunder won’t be an option), a recent conversation with Matthew Jafarian, EVP of Business Strategy at...Read more
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a woman looking at a laptop
a woman looking at a laptop

It’s safe to say there has never been a time like the present. We have seen changes in how we conduct business, in our customer’s business, and in our lives as consumers. With Microsoft partners, we are empowering organizations to adapt their business processes to respond to changes in real-time, retain and stay connected to...Read more
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Male worker sitting in driver‘s seat of small loading truck using tablet mounted on dashboard. Photo taken from outside passenger door. Man‘s tattoos visible on arm.
Male worker sitting in driver‘s seat of small loading truck using tablet mounted on dashboard. Photo taken from outside passenger door. Man‘s tattoos visible on arm.

Field service technology is transforming quickly, evolving at an accelerated pace, and that evolution is significantly impacting how we work, what we work on, and how we best serve our customers. As technology speeds forward creating greater efficiencies, it is also pushing cutting edge technologies into the mainstream. These technologies not only streamline processes and...Read more
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Man interacting with a Huawei MateBook laptop.
Man interacting with a Huawei MateBook laptop.

COVID-19 has upended every level of “business as usual.” Companies are scrambling to meet changing customer needs while figuring out their own remote workflows. In this current climate, there’s demand for new solutions that are innovative, agile, and empathetic to business’ and customer’s unique situations. Microsoft Dynamics 365 was built on a commitment to provide...Read more
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Woman interacting with a HP Pavilion laptop.
Woman interacting with a HP Pavilion laptop.

Social distancing has forced us all to rethink the way we engage with customers. At every customer touchpoint—from marketing to sales, service and support to finance and distribution channels—companies should use the opportunity to reinvigorate relationships by delivering personal and empathetic communications. COVID-19 has put pressure on companies to start taking advantage of technology to...Read more
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Woman interacting with an Asus laptop.
Woman interacting with an Asus laptop.

While COVID-19 rapidly changes the way we live and work, organizations all over the world are facing daunting challenges. Businesses are undergoing significant internal changes to accommodate newly remote workforces while reacting to seismic shifts in customer needs and behaviors. As the Microsoft Business Applications team adapts to the crisis, we want to share some...Read more
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Two business people shaking hands and smiling.
Two business people shaking hands and smiling.

In another era, people will talk was a warning. Today, it’s a distinction. Gartner’s most recent Gartner Peer Insights Voice of the Customer: CRM Lead Management, names Microsoft as a 2020 Customers’ Choice for CRM Lead Management. This recognition comes from the opinions and evaluations gathered under the Gartner Peer Insights program, which gathers opinions...Read more
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a hand holding a cellphone
a hand holding a cellphone

We often hear the phrases customer experience and customer engagement used interchangeably. But these terms have completely separate meanings. Customer experience is a single event with the customer—a service issue, a promotion, a survey. Customer engagement is a collection of customer experiences that impact engagement such as loyalty, advocacy, and so on. Both customer experience...Read more
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A group of colleagues in discussion in a conference room.
A group of colleagues in discussion in a conference room.

To realize the benefits of AI, your business needs more than great technology and great data. That’s a given. You need tools and applications your employees will actually use that empower them to quickly develop solutions that drive efficiencies. Then, as they become more familiar with AI, that help them confidently reach for bigger outcomes....Read more
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Two business people meeting outside with a city skyline behind them.
Two business people meeting outside with a city skyline behind them.

Technology is fueling seismic changes in customer expectations. Research shows that customer expectations continue to rise year over year, while businesses continue to struggle to meet these ever-changing expectations. In response, many businesses are transforming how they understand and value the customer over every channel across the entire customer life cycle. Customer experience and customer...Read more
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A group of people walking on in the office.
A group of people walking on in the office.

If AI is so transformative, why haven’t more enterprises embraced it already? Perhaps we’ve been trying to force a square peg into a round hole by asking people to adapt to AI, instead of the other way around. At Microsoft, we’re striving to change that. We believe business users closest to specific problems have the...Read more
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a group of people sitting at a table
a group of people sitting at a table

A recent survey of over 200 B2B sales leaders conducted by Heinz Marketing and Microsoft, sheds light on the accelerating shift to relationship selling models across a wide variety of organizations. The results are clear: the highest-performing teams are abandoning boilerplate sales funnels to nurture genuine relationships at scale, enabled by technology that provides sales...Read more
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