Elisabeth Michaud Posts

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Elisabeth Michaud
Sr. Product Marketing Manager, Dynamics 365 Sales
Published 
4 min read

Relationship selling in action: 3 takeaways from our customers 

The tide has turned on the traditional funnel-based sales model. In today’s digital marketplace, buyers expect sellers to earn their trust by connecting to specific pain points and needs with personalized, relevant content and human interactions at every step. That’s why many organizations are turning to relationship selling—and Microsoft Dynamics 365—to empower sellers to drive