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Microsoft Dynamics 365 > Elisabeth Michaud

Posts by Elisabeth Michaud, Sr. Product Marketing Manager, Dynamics 365 for Sales

People sitting down in a conference room reviewing a PMicrosoft PowerPoint sales presentation.

Trends report: Unlock the secrets to a winning strategy for sales teams

In a time of relentless business change, how are successful sales teams delivering predictable, scalable results? We surveyed over 200 B2B sales leaders and medium to large enterprise level companies to find out. The new report, available today, is a must-read for sales leaders. The research, conducted by Heinz Marketing and Microsoft, provides a snapshot...

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Relationship selling in action: 3 takeaways from our customers

The tide has turned on the traditional funnel-based sales model. In today’s digital marketplace, buyers expect sellers to earn their trust by connecting to specific pain points and needs with personalized, relevant content and human interactions at every step. That’s why many organizations are turning to relationship selling—and Microsoft Dynamics 365—to empower sellers to drive...

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Four steps to converting relationships into sales

It wasn’t so long ago that prospects considered sales reps to be the primary source of information about products and services. Due to the rise of artificial intelligence (AI) and other technologies, that’s no longer true.  Today’s potential customers do their homework. They’re nearly 70 percent of the way toward making a buying decision before...

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