Pre-register now for the lowest price! During September 26-30, 2016, Microsoft Ignite is headed to Atlanta, Georgia. Pre-register now and get ready for— 1,000+ hours of content, 700+ sessions… Read more
Blog posts by:
Posts
(Please visit the site to view this video) The world of sales has forever changed, especially now that with the click of a button price comparisons are right at customers' fingertips. Digital tools… Read more
Imagine this: an employee comes into the office on a Tuesday morning, logs into her computer, and finds that the software she relies on every day – your software – is experiencing a glitch… Read more
(Please visit the site to view this video) For Hamburg Port Authority, communication and access to information among its 1,900 employees is key to maintaining operations across port territory. To assist… Read more
Picture the climactic battle in the greatest film trilogy ever made. The Rebel Alliance is leading the attack on the second Death Star. Han and Leia are trying desperately to bring the shield down, and… Read more
“If companies did whatever customers wanted, they’d go bankrupt in a heartbeat.” CRM expert Paul Greenberg, author of CRM at the Speed of Light , understands exactly how businesses need… Read more
Pop quiz: name the top five social networks your customers use to form opinions about things to buy. If you could come up with more than two, you’re doing better than most businesses. Most people… Read more
It’s easy to talk about consistent communications and engaging customers across channels—but why bother putting an omnichannel communications strategy into action? In a word, says Paul Greenberg… Read more
When you think “family vacation experience,” there’s a good chance that the Disney resorts come to mind. Walt Disney’s company has deliberately constructed experiences that deliver… Read more
A longstanding rivalry Historically, sales and marketing are like the Montagues and the Capulets—two departments, both alike in dignity, harboring an ancient grudge. Paul Greenberg puts it more… Read more
Picture yourself on a summer road trip. After a few hours, a notification pops up on the heads-up display indicating that you’re low on gas. Before you even make a request, your GPS immediately plots… Read more
Your brand is more than a set of products or services; it’s a specific promise to your customers. If you sell medical equipment, you’re not just selling, say, an MRI machine. You’re selling… Read more