(Please visit the site to view this video) Wayne Morris, Corporate Vice President of Microsoft Business Solutions Marketing at Microsoft, kicked off Day Two of Convergence with his session on how technology… Read more
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If the first portion of Day 1 of Convergence was about technology empowering people, CMO Chris Capossela’s general session focused more on people empowering people in the context of marketing transformation… Read more
Julia White, General Manager, Office Division Product Management at Microsoft Corporation, explored productivity in the modern workplace during her afternoon general session. Today, customers are shifting… Read more
James Philips, Microsoft Corporate VP, continued the momentum from this morning’s keynote at Convergence 2015 US, with a discussion and demo around big data and business transformation. The story… Read more
Content marketing is going to be a major challenge for marketers in 2015. As social networks continue to monetize, the organic reach a company will be able to achieve will shrink and eventually vanish… Read more
Whether it’s the Internet or mobile devices, technology has changed the way buyers are buying, allowing them to plug in from anywhere to do their own research. But it’s also changed how salespeople… Read more
If buyers no longer want to be sold to but do want relevant information and insights, what’s a sales rep to do? The answer is for them to tap into all the data at their disposal to inform smart interactions… Read more
We’ve already spelled out that sales reps need to be seen as a valuable resource for buyers, and we’ve outlined how they can do that by establishing themselves as the go-to-resource for all… Read more
Predictive text on search engines can shed a lot of light on what people believe, and one of the latest adages to take hold in the B2B sales and marketing space is the idea that the cold call is dead…. Read more
Salespeople know that their book of business is built on personalized interactions. Social offers the ability to scale these interactions, leading to greater productivity, and ultimately, sales. This ability… Read more