Theodore Roosevelt famously summarized his foreign policy in seven words: “Speak softly, and carry a big stick.” It was a bold, memorable salute to the U.S. military—so memorable that… Read more
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Data is a key differentiator for enterprise companies . In a sales organization, data analysis can help managers find overlooked prospects, learn which reps need more training, and prioritize leads. But… Read more
Back in the 1990s, alongside such classics as ‘N Sync, the bowl cut, and Geocities web pages, a little strategy called account-based marketing (ABM) was born. Back then, ABM was a way for large companies… Read more
High above us all, the world’s largest network of global imaging satellites is being deployed. Planet Labs, the company behind this 100-strong (and counting) fleet of microsatellites, has a single… Read more
Okay businessmen and women, in the immortal words of Samuel L. Jackson, hold onto your butts [CD1] . There’s a sea change happening throughout your business, and particularly in the marketing space… Read more
Let’s talk about talking: The dos and don’ts for striking up conversation Networking and meeting new people can be a valuable part of attending events and conferences. However, schmoozing… Read more