Back in the 1990s, alongside such classics as ‘N Sync, the bowl cut, and Geocities web pages, a little strategy called account-based marketing (ABM) was born. Back then, ABM was a way for large companies...
Okay businessmen and women, in the immortal words of Samuel L. Jackson, hold onto your butts [CD1] . There’s a sea change happening throughout your business, and particularly in the marketing space...
