There have been plenty of stories about the downfall of retail, yet time and again, certain brands rise to the top. One thing these retailers have in common: they use technology and data to make intelligent decisions for their business. The sheer volume of data available—gathered from transactions, social media, opt-in phone tracking and more—can
Over the last decade, the retail industry has undergone a massive transformation. The proliferation of e-commerce expanded customer choice, the rise of social media changed how people gather product details, and the expansion of smartphones placed an unlimited supply of information at our fingertips. All of this means that customer expectations are changing—rapidly.