Kidus Asfaw articles

Kidus Asfaw
Kidus Asfaw
Data Scientist II
6 min read

Personalize your customer lifetime value predictions with customer profile attributes 

When you’re crafting marketing and sales strategies, personalizing your marketing campaigns, journeys, and content to your customer segments is an important way to drive engagement and purchases. One method for segmenting your customers is by their potential value. Artificial intelligence (AI) can help predict the potential lifetime value of your customers to create segments of high- and low-value customers.