Lori Lamkin articles

Headshot of Lori Lamkin.
Lori Lamkin
Corporate Vice President, Customer Experience
Published 
5 min read

Dynamics 365 Marketing is leading the way with personalized engagement 

Customer engagement professionals still need to build relationships, trust, and loyalty to be successful, but how we achieve these outcomes has fundamentally changed. Those changes offer the opportunity to be more effective than ever at driving these results. To meet customer expectations, marketers are looking to create end-to-end customer experiences that are customer-led, highly personalized,

Announcing Dynamics 365 Marketing customer journey orchestration GA, it’s a game changer 

In engaging customers today, we need to be heard above the noise, and we need to deliver creativity and uniqueness to each customer in the moments that matter. Customers are looking for value and for companies to address their needs on their terms. Companies now can start with a deep understanding of their customers and

Turn attendees into loyal customers with Microsoft Teams and Dynamics 365 Marketing 

Change. Adapt. Grow. Words we have had to embrace over the past 15 months as we’ve had to change the way we do business. As we start to emerge from the pandemic’s isolation and restrictions, we’re entering a world of a new normal. As consumers, our expectations are higher. To meet ever-changing customer expectations, successful

Microsoft Dynamics 365 Marketing customer journey orchestration preview now available 

All businesses operate in a competitive environment and customer experience (CX) is top of mind as we rise to today’s challenges of finding ways to differentiate, delivering on business goals and meeting increasing customer demands. Customers expect great experiences from the companies they interact with and companies that deliver superior experiences build strong bonds with

Drive personalized interactions with real-time customer journey orchestration 

We are announcing real-time customer journey orchestration capabilities in Dynamics 365 Marketing will be released for public preview as part of the April 2021 Wave 1 updates in Europe and North America. This landmark innovation brings together the worlds of customer experience and marketing automation and is designed to help businesses.
Published 
2 min read

Microsoft is a customers’ choice in CRM lead management 

In another era, people will talk was a warning. Today, it’s a distinction. Gartner’s most recent Gartner Peer Insights Voice of the Customer: CRM Lead Management, names Microsoft as a 2020 Customers’ Choice for CRM Lead Management. This recognition comes from the opinions and evaluations gathered under the Gartner Peer Insights program, which gathers opinions