In today’s data-driven world, businesses rely on customer data to fuel their marketing strategies. They need to access, analyze, and act on this data to power personalized experiences that drive return on marketing investments.
When you’re crafting marketing and sales strategies, personalizing your marketing campaigns, journeys, and content to your customer segments is an important way to drive engagement and purchases. One method for segmenting your customers is by their potential value. Artificial intelligence (AI) can help predict the potential lifetime value of your customers to create segments of high- and low-value customers.