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Microsoft Dynamics 365 Blog
Rafi Rabo headshot

Rafi Rabo

Program Manager

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Male business executive working on a Surface Pro Book at desk, running Microsoft Teams.
Male business executive working on a Surface Pro Book at desk, running Microsoft Teams.
In the past, many sales organizations looked at customer relationship management applications simply as process-driven data repositories or systems of record. Sales reps spent hours manually entering data and had less time to build profitable relationships and actually sell. However, this approach has become increasingly untenable for businesses now that the norm is for savvy,...Read more