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I think Ross hit the nail on the head in his popular blog post Microsoft Dynamics AX 2012 – ushering in a new era… when he said "in the wake of the early disclosures around the coming Microsoft Dynamics AX 2012 release at the Microsoft Dynamics AX Technical Conference 2011 last month, ripples of anticipation and interest have been spreading throughout the ERP technical and business communities." This was certainly the case on Twitter where I witnessed a MASSIVE spike in the number of Microsoft Dynamics AX 2012 tweets and retweets from people across the globe. With that in mind I wanted to give you all a little bit of insight into how we as the Global Product Management and Marketing team will be using Twitter to support the rollout and launch of Microsoft Dynamics AX 2012 and a couple of quicks tips to help you on your way.

Our @MSFTDynamicsERP handle on Twitter will be the official place to get all of the latest Microsoft Dynamics AX 2012-related news. There are of course a number of other very popular Twitter handles that will be communicating about the launch and we encourage you to follow and interact with them also but please be mindful that all official announcements will be made through @MSFTDynamicsERP. When tweeting about the Microsoft Dynamics AX 2012 product you should use both of the following hashtags:

  • #MSDYNERP 
  • #AX2012

So an example could be "Learn more about the new capabilities in #Microsoft Dynamics AX 2012 – ://bit.ly/kkkk254klll #MSDYNERP #AX2012"

Let me provide some additional context on why we have decided to use both of the above hashtags and not one or the other individually:

  1. The decision to use two hashtags as opposed to one is based on #AX2012 not necessarily being very meaningful on its own. For example, it could refer to an event or any other company’s product. With this in mind it needs to tie to another more familiar, established and stronger hashtag like #MSDYNERP. In the case of #MSDYNERP we we have been using this hashtag for some time and it is widely accepted by the broader Microsoft Dynamics ERP and AX communities
  2. By using both hashtags we can also build additional equity/recognition for the #MSDYNERP tag and get more people using it through the AX 2012 launch period, thereby making it more popular and recognizable moving forward
  3. #AX 2012 will be a temporary tag, and it’s use will drop post-launch whereas #MSDYNERP is the enduring tag and using it as part of the launch makes it easier to track over time
  4. The dual hashtag approach worked successfully for our counterparts in the CRM world – we want to leverage that same best-practice

I and others on the team will be back during the coming days and weeks to give you all there is to know about news and reviews related to Microsoft Dynamics AX 2012 and look forward to seeing you all here on the Community site as well as on Twitter, Facebook, LinkedIn and YouTube.  

Best Regards

Luke Shave
Sr. Industry Marketing Manager

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