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The Microsoft Dynamics Customer Reference Program assists market-leading organizations in showcasing innovative ways to use Microsoft Dynamics solutions.

Program Overview

The Microsoft Dynamics® Customer Reference Program highlights real-life results of customers successfully using Microsoft solutions and shares them in a variety of ways across the industry and the broader marketplace.

Why Participate

By taking part in the Microsoft Dynamics Customer Reference Program, your business can benefit from increased exposure to diverse audiences and help influence organizations around the world. You'll be able to:

  • Showcase Business Leadership. Participate in customer advisory boards and executive briefings.
  • Promote Your Brand. Being a Microsoft reference is an opportunity to increase awareness of your brand and extend marketing efforts.
  • Share best practices with other organizations facing similar business challenges.

Reference Opportunities Time Commitment & Usage

Case Study. A two- to four-page, in-depth analysis of the business challenges that the customer faced, the solution deployed, and the benefits achieved.

 

Time Commitment: Two one-hour interviews and one content review approximately at 30 minutes.

Usage: Case Studies are typically posted on http://www.microsoft.com and are viewable for up to two years or until a new version of the product is released.

Video Testimonial. Typically 2-5 minute video short used at events, posted on the Web, and shown to other customers, press, and analysts globally.

 

Time Commitment: Three to five 30-minute interviews. A final 10-minute review of the video to provide any feedback.

Usage: Video Case Studies are typically posted on http://www.microsoft.com and are viewable for up to two years or until a new version of the product is released.

Press Interview. Journalists are often interested in speaking to customers about their IT deployments for news, features, or special focus articles.

 

Time Commitment: 15 minute prep meeting and 30-60 minute interview depending on the length of the press piece.

Usage: This is typically a one-time use for magazine, newspaper, etc. The content may also be available via the Internet.

Speaking Engagement. These are aimed at senior decision makers, press, and analysts, and provide a unique opportunity for you to share your experience and in turn benefit from the best practice of others.

 

Time Commitment: Speaking engagements may take up to 30 minutes and in some cases more. The time depends on the venue and speaker availability.

Usage: This is a one-time speaking engagement made available to the invited audience. Video and other content may be made available via the Internet.

On-site Customer Visit. Creates a unique face-to-face environment where customers can exchange ideas and experiences and build on mutual success.

 

Time Commitment: An on-site customer visit typically takes up to 60 minutes, depending on the presenter availability. The two companies will agree on the actual time commitment.

Usage: This is a one-time event. Content and  materials are not used outside of this opportunity.

Customer-to-Customer Call. Provides customers with the added assurance of talking to an existing customer before finalizing a sale.

 

Time Commitment: A customer call may take up to 60 minutes depending on customer availability.

Usage: This is a one-time event. The discussion is not used outside of this particular opportunity.

Customer Quote. May be used in sales presentations and marketing collateral.

 

Time Commitment: 20 minutes to develop, discuss, and review the customer quote.

Usage: This is a one-time event. Customers will be contacted to discuss each opportunity.

Logo Use. May be used in sales presentations, corporate events, and marketing collateral.

 

Time Commitment: Minimal-simply requires permission to use customer logo for specific opportunity.

Usage: This is typically utilized for short periods of time, or for the life-cycle of the collateral.

 How To Get Started

Join the Microsoft Dynamics Customer Reference Program today! Simply:

1. Review the Customer Reference opportunities that most interest you.

2. Choose as many activities as you wish and e-mail us with your information and any questions at dynaref@microsoft.com.

3. A reference manager will contact you soon for a brief profile-gathering interview.

We're always looking for feedback and would like to hear from you. Please head to the Dynamics 365 Community to start a discussion, ask questions, and tell us what you think!