STIHL Inc., maker of the world's top-selling brand of
chainsaws, aims to provide the best possible experience to the dealers it sells
to. The field sales teams at the company's network of six distribution
facilities had stopped using an existing contact management solution because it
was unhelpful in dealer engagements and . STIHL replaced the solution with
Microsoft Dynamics CRM and integrated the Microsoft Dynamics solution with
business analysis and enterprise resource planning systems. Now, sales teams have
full visibility into dealers' histories with STIHL and can efficiently
address dealers' issues and help them meet revenue targets. Company leadership
has a high level of insight into market trends that affect dealer sales. STIHL
is taking Microsoft Dynamics CRM to other business groups to support business
growth and maintain productive dealer relationships.
"By working with the dealer relationship records in
Microsoft Dynamics CRM, territory managers can approach dealers with just the right
products and promotions, help them reach their revenue goals, and more
efficiently meet their own sales targets."
Joe Quartararo, Manager,
eCommerce and Branch and Distribution Systems, STIHL Inc.
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