Microsoft Dynamics 365 Blog

Four key dimensions help you gain control, improve margins, and drive growth.

The challenges facing small and midsize businesses (SMBs) are neither small nor midsize. SMBs like yours face the same challenges that confront major global players. New competitors pop up locally and from distant markets. Companies feel the pressure to outsource one or more of their business processes to cut expenses and free themselves to focus on what they do best. Added financial and regulatory requirements emerge with entry into new markets. Economic pressures and uncertainties intensify. Meaningful integration of cloud computing and consumer-led technologies like smartphones and tablets into your business practices and processes can help you level the playing field and build competitive advantage. But if you don’t get it right, they can become missed opportunities that drain cash and energy.

Your business solutions play a central role in helping you meet these challenges. Your systems must help you comprehensively and cost-effectively transform three fundamental business concerns into benefits:

  • Gaining greater control over your business.
  • Increasing your margins.
  • Ultimately, driving growth for your business.

Microsoft Dynamics ERP for SMBs

A business solution from Microsoft is characterized by four key dimensions that can help you address these core business concerns today and into the future.

Simplicity. Simplicity has always been part of our DNA at Microsoft. And let’s be clear about one thing: simplicity is achieved by removing complexity, not removing capability. Simplicity is all about helping your employees work more productively. How? By giving each of them the specific information and tools they need to do their individual jobs, in the format that works best for them. The net result is to clear the way for each worker to get up to speed quickly and get more done faster—to be more productive. And greater productivity can translate into faster time-to-value for your business.

Agility. Requirements change with market conditions and the evolution of your company. Are the business systems you ran five years ago still efficiently meeting your needs today? If not, it may be time to update them to an agile new solution that can grow with your business as your needs and expectations change. Microsoft Dynamics ERP solutions will already meet the core business requirements for most SMBs. To satisfy industry-specific requirements, a local technology partner from our global community can add industry knowledge and capabilities, as well as support for processes and requirements that are unique to your business. And your new solution will give you the agility to work in the way that best suits you: over the web, through Microsoft SharePoint, or by means of a more traditional desktop application.

The cloud. Moving your business systems to the cloud is not an obligation—it’s a choice, or more accurately, a series of choices from 100 percent hosted to 100 percent on-premises, or a hybrid of both that makes sense for your business. You can choose either Microsoft or a third party to host cloud-based components. And when you choose a business solution from Microsoft, you can take full advantage of Microsoft Office 365, Microsoft Dynamics CRM Online, and other cloud-compatible services.

Microsoft. The Microsoft brand has already won the trust of millions of small and midsize business customers around the world. This trust has been earned through continuous innovation, and our vision for how technology can help SMBs drive their business and reach their full potential. Microsoft has consistently delivered value to our customers by striving to “democratize” technology—to deliver a portfolio of affordable products that work together, and that are easy to install, learn, use, and maintain.

Take the next step with confidence

We understand the dynamic world you operate in and the challenges that small and midsize businesses like yours face. Microsoft Dynamics ERP solutions for SMBs, like Microsoft Dynamics NAV 2013 and Microsoft Dynamics GP 2013, are built to help you meet these challenges so you can gain greater control of business, improve your margins, and drive growth.

Both of these new solutions will be available later this year. Find more information here, and follow the rest of this five-part blog series to start learning about our existing and upcoming solutions, so you can decide whether a business solution from Microsoft is the strategic next step for your business.

Next time, we’ll explore the importance of simplicity, and look at how capabilities such as the RoleTailored user interface and RapidStart can help you get your people up and running quickly and help them work more productively.

We hope you’ll join us.

Ross Thorpe

Microsoft Dynamics ERP


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