Today’s announcement that Parature will join the Microsoft Dynamics family marks a significant milestone in our mission to enable organizations to deliver amazing customer experiences. The addition of Parature’s cloud service solutions not only strengthens the Microsoft Dynamics CRM offering, but also accelerates our efforts to deliver differentiated customer care capabilities.
We strongly believe that the ability to deliver great customer care lies at the heart of a company’s efforts to build loyalty and trust. To succeed in this realm, organizations must seamlessly handle interactions across the many channels, including an ever increasing array of social channels. Parature’s technology allows businesses to create brand champions by taking advantage of functionality that includes self-service customer care portals on the web and Facebook, mobile customer care, chat capabilities, and a strong knowledge base, giving their customers the ability to connect with them on the channels they prefer. These capabilities are a perfect complement to the existing Microsoft Dynamics CRM customer care offering as well as some exciting things we have planned for our next release.
As we welcome Parature employees and customers to the Microsoft family, we also celebrate the fact that that we are philosophically aligned in our approaches to developing software. Parature’s tagline, “Customer Service that revolves around you,” demonstrates their desire to put their clients at the heart of everything they do. This approach perfectly pairs with our desire to create software solutions that people love to use. And together, the ability to combine our offerings adds up to greater success for companies who seek to deliver amazing experiences to their customers, as employee satisfaction directly correlates with customer satisfaction.
This great news kicks off an exciting year for Microsoft Dynamics CRM. Please join us in applauding the Parature team – a welcome enhancement to the family of business solutions from Microsoft – and get ready for a thrilling new year!
Corporate Vice President Microsoft Dynamics CRM