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On August 18 – 20, the Big Apple will play host to CRM Evolution, accompanied by the Customer Service Experience and SpeechTEK conferences running concurrently.  Sessions at the conference will run the gamut from digital transformation and social strategies for customer service, to the future of CRM and customer service as discussed by top industry analysts such as Forrester Research’s Kate Leggett, Constellation Research’s Ray Wang and Natalie Petouhoff, and Esteban Kolsky of ThinkJar.

Microsoft, along with Parature, from Microsoft, is pleased to be a platinum sponsor at CRM Evolution. If you’re going to CRM Evolution or the accompanying Customer Service Experience or SpeechTEK conferences, be sure to stop by Microsoft’s booth (#202) at the Customer Solutions Expo, where we will be showcasing our solutions and look forward to talking with you about best practices and trends in customer service and engagement.

We also invite you to listen in on the CRM Evolution speaking sessions and panels that Microsoft, Parature, and Parature customer will be participating in. On August 18th,’s Global Customer Care Manager, Eric McKirdy presents Tips to Modernize Customer Service for Faster Response Times. Since joining Ask, Eric has worked to completely revamp the company’s overall CRM platform to better serve’s more than 100 million monthly global users. Because of his efforts, Eric has quickly become a noted customer service thought leader and speaker, and in 2014, he received a Stevie Award for Customer Service Manager of the Year. (Click here to read more about’s customer service success.)

Also on August 18th, Microsoft Senior Director Bill Patterson representing Parature speaks on Empowering Your Organization to Deliver Amazing Customer Experiences. In this 20-minute session, Bill discusses how to create amazing customer experiences by developing a company culture driven by empowered and engaged employees who, in turn, empower and engage the customer.

Then on August 19th at 9am, Bob Stutz, Group VP of Microsoft Dynamics CRM, joins a heavy-hitting lineup of CRM leaders talking about customer engagement strategies and digital transformation. In the session CRM Leader Panel: Evaluating the Landscape, Stutz joins fellow panelists from Ernst & Young, Thunderhead, SAP and Salesforce for a sure to be interesting discussion moderated by noted CRM analyst, Paul Greenberg.

On the final day of CRM Evolution, August 20th, Eric McKirdy of joins a panel of top brands to discuss Evolving Customer Experience. The panel, moderated by Paul Greenberg, also includes representatives from Marriott International, the American Red Cross and Schneider Electric, all of whom have been intimately involved in significant corporate efforts to define and deliver improvements in their brand’s customer experience.

Click here to view Parature’s 10 Top Takeaways from CRM Evolution.

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