Customers just want good service. Why should they have to work so hard to get it?
Learn how to turn your organization into a "low-customer-effort required" service company by joining this webinar: Conquering the New Battleground for Customer Loyalty on December 11 at 2pm ET / 1pm CT / 11am PT.
You'll gain insight about service game changers as:
- Which service activities drive loyalty and deliver the greatest return
- How to get your service reps to stop trying so hard and start making it easy
- Top tactics for a “low-customer-effort” service approach
- How to measure “effort required”
This session will be led by customer service thought leaders Devin Poole, Executive Advisor at CEB, and Duke Chung, Founder of Parature, who will discuss important research findings and paradigm shifts outlined in “The Effortless Experience.”
By the close of this session, you’ll understand why building customer loyalty is not about exceeding customer expectations. You’ll learn that all your customers really want is for you to solve their problems—with as little effort on their part as possible. If your service reps simply follow through, you are on your way to gaining customer loyalty faster at a much lower cost than aspiring to delight.
Register today for Conquering the New Battleground for Customer Loyalty.