The dystopian world of The Hunger Games is a full of dangerous propaganda and all-or-nothing contests. In short, it’s a lot like the world today’s brands live in. In either of these realities, it’s easy to feel like your back is against the wall, with your well-funded, vicious competition closing in. Still, if Katniss Everdeen (played by Jennifer Lawrence) can rise from poverty and spark a nationwide revolution, you too can overcome the obstacles that stand between you and success. Just don’t leave home without your “bow and arrow.”
To be clear, we don’t literally want you to bring a bow and arrow to work. That’s crazy talk. But we do want you to arm yourself with the tools and tactics you’ll need to win over customers and defeat the competition. Let’s take a moment now and see what real-world tactics we can glean from the rise of Katniss Everdeen (no Mockingjay spoilers here).
Personalized, multi-channel service is your way into the hearts and minds of future customers. Learn how to create it here.
In The Hunger Games, Katniss is up against one of the most powerful ad campaigns imaginable. Despite her inability to match her opponent’s advertising budget, she eventually succeeds in winning much of the population over to her side. This may sound like movie magic, but the only real magic at work here is the human heart. By connecting with customers on a human level, you’ll put yourself head and shoulders above even the best-funded adversary.
Personalized, multi-channel service is your way into the hearts and minds of future customers. Learn how to create it here.
The Hunger Games aren’t won on advertising alone. In the series’ rapidly changing landscape, Katniss and her team need to think fast in order to meet new challenges. Mobile technology and clear lines of communication let you do the same. When a meeting gets moved up or an unexpected opportunity presents itself, you and your team have a wonderful chance to wow your customer. Working together, from wherever you are when opportunity knocks, you’ll be ready to win your customer’s rapt attention.
Katniss-style insightful engagement doesn’t end with the sale. The next generation of customers wants to know you’ll be there when the going gets tough. Your quick response times and professional solutions could mean the difference between one-time sales and fruitful, long-lasting customer relationships. Make sure the connections you make have staying power with next-generation customer service.
With your band of loyal customers, won over by personal connections and peerless service, you may soon realize that it’s time to take things to the next level. Just as Katniss trusts her recruits to help transform her into the “Mockingjay,” you can trust your own past successes to show you the way to future reward. Social listening will help show you which of your customers you need to engage with the most and who is going unheard.
Creating the next generation customer experience is going to be an adventure. Those at the forefront of this new, closer relationship will reap the reward of loyal, long-term customers. If that sounds like a brave new world to you, you can start laying the groundwork for your own revolution today. Begin your journey with a quick guide to social-centered customer service here (PDF).