With over 1,800 locations around the UK, connecting to the community is an important part of the business strategy for Marston's Pubs. They use Microsoft Social Listening, combined with Microsoft Dynamics CRM, to ensure they are delivering the best experience – and beer – to their customers. Microsoft Social Listening enables Marston's Pubs team members to stay connected with each other, as well as with their customers. Microsoft Dynamics CRM improves the process of gathering and analyzing key words to gain an understanding of the community's sentiment and to act on the key words being said.
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