Microsoft Dynamics 365 Blog

In April, we discussed how new innovations are spurring growth in Dynamics CRM Online. We believe this growth is driven both by a growing market for top-end business solutions for the cloud and recent advancements in productivity, mobility and analytics that are part of our spring CRM release. Today we wanted to highlight some of the leading companies that are switching to our customer engagement solutions and the reasons why they are going with Dynamics CRM.

While each of these companies have unique customer engagement needs, they all have some things in common: the need for increased productivity, the desire to engage more deeply and consistently with their customers, and faster time to value. They view the innovations and capabilities Dynamics CRM offers as essential to delivering greater user adoption, a key component in achieving greater productivity. Full customization, ease of migration, and technology integration, particularly with other Microsoft cloud and productivity solutions, mean that choosing Dynamics CRM makes their IT teams more effective, delivering faster implementation and quicker time to value.

Colfax Fluid Handling

As the world leader in the development‚ engineering‚ manufacturing‚ distribution‚ service and support of fluid handling systems, integration was a key factor for Colfax Fluid Handling. The company switched from in favor of a “better-rounded” CRM solution portfolio and ultimately, more flexibility to meet its customer’s needs. “ expects their users to conform to their standard UI and business process,” said John Kalka, CIO at Colfax. “Our secret sauce is our value based selling methodology which goes across all of our business units. Microsoft’s guided UI and flexibility on configuration works better for our environment.”

Boise Paper

Kristen Sjogren, Marketing Manager at Boise Paper, said the company switched to reap the benefits of greater productivity. “Boise Paper had two solutions to support sales, service and internal communications, but neither were widely used,” Sjogren said. “We chose Microsoft Dynamics CRM Online so we can have a central solution within Outlook that facilitates maximum productivity from our teams.”

Coleman Research Group

Venkat Krishnamoorthy, CTO at Coleman Research Group, a global primary research firm, noted seamless integration and real-time communication with customers were key factors in their company’s decision. “We launched Microsoft Dynamics CRM Online in just six weeks, and are already seeing increased productivity,” said Krishnamoorthy. “Having an integrated user experience was the number-one reason we switched, and we feel very confident with Microsoft’s cloud solutions.”

Jones Lang LaSalle

Jones Lange LaSalle (JLL), a global leader in commercial real estate, knew from the start Dynamics CRM online was exactly the fuel they needed to ignite further company growth and provide the reliable access and flexibility needed by its offices in more than 70 countries. Having used Dynamics CRM on premise for several years, the company was confident the cloud solution would be a perfect fit. “We didn’t really consider any other company; we knew Microsoft had the secure cloud option we needed and the one that would fit our company’s needs both now and long into the future,” said Greg Adams, managing director of IT at JLL.

Farm Bureau Financial Services

Farm Bureau Financial Services share a similar sentiment; “We had implemented a partial deployment of a leading cloud CRM solution, but in the course of evaluating the company’s future business needs for maximum value and functionality, our leadership determined the Microsoft solution delivered greater value and increased productivity with other enterprise systems including Office 365,” said Keith Lang, director of distribution support. “The company expects Microsoft Dynamics CRM to be a better fit as it scales its program, ultimately deploying it to 3500 Farm Bureau Financial Services users.”

Europ Assistance

As a leading provider of high touch travel services around the world, Europ Assistance needed a CRM solution that supported its commitment to 24/7 international customer service. Florent Secular, vice president of IT and Business Excellence at Europ Assistance recently switched from to Microsoft Dynamics CRM Online, and now has the customized customer relationship technology the company needs. “It was crucial that our new CRM solution for sales productivity and service excellence be deployed globally, is personalized across all business units and integrated with our existing technology for maximum efficiency,” Secula said. “We’re very happy with the results.”

We’re thrilled to work with these companies and many others who are innovating with intelligent business processes to create amazing experiences for their customers.

More leading companies who chose Microsoft Dynamics for their business:

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