As we near the close of our fiscal year at Microsoft, I can’t help but reflect on what it’s like to be a seller in today’s world. You’ve heard me talk about the major shift in power when it comes to the customer journey. Today’s customer is smarter and the way they make buying decisions has completely changed. In response to the savvy, more informed customer and the power of the individual voice, most companies are focusing their efforts on delivering great customer experiences. This is how the best companies differentiate themselves. With sales as the front line, in order for companies to thrive and succeed, it’s imperative that they focus efforts on building deep, high-quality relationships with their customers.
That’s why I’m excited to see that our friends over at LinkedIn are building deeper integration between LinkedIn Sales Navigator and Microsoft Dynamics CRM, enabling companies to easily connect their social selling activities to their customer engagement efforts. LinkedIn is the world’s largest online professional network, with more than 364 million members worldwide. With LinkedIn information embedded right into Dynamics CRM, sellers can better identify and build relationships with new and existing customers. With the LinkedIn Sales Navigator integration, sellers can send connection requests, view the latest lead and account updates, discover similar decision makers, and send InMail messages directly from Microsoft Dynamics CRM.
The combined power of productivity tools and business applications is at the core of what Microsoft provides for our customers. It’s exciting to see our ecosystem of partners help us bring even greater value to our customers. To learn more about using Microsoft Dynamics CRM and LinkedInSales Navigator together, please read today’s Linkedin blog.