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“To transform how you operate and to become a leader requires an internal transformation. We found Microsoft Dynamics CRM had what we needed, and now we’re shifting our focus to ensure our campaigns are relevant to the guest, rather than the business, because it’s the guest who drives our business.” Abdullatif Awadh, Director of Customer Relationship Marketing, Jumeriah Hotels & Resorts

The Visionary Awards recognize Microsoft customers who achieved notable accomplishments with their Microsoft solutions. The 2015 Visionary Awards, which are presented in 9 categories, recognize and celebrate Microsoft customers that have achieved notable accomplishments using Microsoft solutions. This year’s winners were chosen from nominations of Microsoft customers across EMEA, including 34 showcase customers for Convergence 2015 EMEA. Established in 1997, the Visionary Awards are awarded each year at the Convergence conference.

To learn more about Jumeirah, read their customer story on the Microsoft site.

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