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Changing the customer experience for better customer connections 

While we may not have adequate measurement, one of the lasting repercussions of shutdowns, closings, quarantines, and widespread work-from-homes due to the pandemic will be to propel a shift toward a B2C-type experience within B2B impacting how customers expect to be understood and communicated with. It will also compel chief marketing officers (CMO) and marketing...Read more

How healthcare organizations can share information securely 

With the global disruption of the pandemic, healthcare organizations are particularly challenged to promote telehealth services and engage patients and providers while adhering to strict compliance and security regulations. Marketing automation and customer data platform (CDP) tools such as Microsoft Dynamics 365 Marketing and Microsoft Dynamics 365 Customer Insights are expanding the ways in which...Read more

Why you should select an integrated platform for MarTech needs 

When building a marketing technology (MarTech) stack, both the best-in-breed and single vendor approaches have their benefits and drawbacks. Today’s business realities has marketing operations teams and business leaders re-examining the best way to get necessary tasks accomplished: “one-for-each” or “one-for-all”. A changing landscape Digital transformation is driving marketing leaders to make decisions between two...Read more

Key learnings from emergency communications 

One very unsettling aspect of the COVID-19 pandemic is how it has exposed weaknesses in the communications plans that are meant to helpful. But in this moment, a communications cacophony rules. Medical and governmental authorities have messages they need to get to everyone. Businesses have a set of specific messages for employees and another set...Read more

Microsoft is a customers’ choice in CRM lead management 

In another era, people will talk was a warning. Today, it’s a distinction. Gartner’s most recent Gartner Peer Insights Voice of the Customer: CRM Lead Management, names Microsoft as a 2020 Customers’ Choice for CRM Lead Management. This recognition comes from the opinions and evaluations gathered under the Gartner Peer Insights program, which gathers opinions...Read more

Why educators should be looking at marketing automation 

When people hear the words education and automation in the same sentence, many automatically presume the topic is online education. But automation crosses disciplines. As the population and social circumstances change, post-secondary education institutions face a shifting array of challenges, including attracting and retaining enrollment as well as reaching the segment that has left without...Read more

Unlock next at Microsoft Business Applications Summit 2019 

Get ready to flex your business application skills and pick up some new ones at the Microsoft Business Applications Summit. Coming to Atlanta, Georgia June 10 – 11, 2019, this is the place to dive deep with the tools you use every day, get a sneak peek at what’s new and next, and connect with...Read more

New AI, mixed reality business solutions lead the way for Microsoft Dynamics 365 

Today at Microsoft Business Forward in Paris, France we connected with hundreds of global business leaders to share our vision for Microsoft Business Applications. In addition, I had the privilege to unveil new Dynamics 365 AI and mixed reality applications, and new solutions to help businesses unlock deeper insights from data across their organizations. The...Read more

Introducing the Savvy Business Leaders podcast series 

Savvy Business Leaders is a five-episode thought leadership podcast series featuring industry-leading influencers and some of the leading brands tackling emerging business challenges facing leadership teams today. Host Bill Detwiler, Managing Editor of TechRepublic and Tech Pro Research, interviews leading experts to dive into key areas of business transformation, from relationship selling to connected field...Read more

April ’19 release notes for Dynamics 365 and Power Platform now available 

Today, we published the April ’19 release notes, a compilation of hundreds of new features for Dynamics 365 and Power Platform that will be released between April and September 2019. The new features and enhancements in this release demonstrate our continued investment in capabilities to power digital transformation, from AI-infused intelligence to breakthrough customer experiences....Read more

Build your brand with AI-driven market insights 

With three billion users worldwide, enterprises of all sizes can no longer afford to ignore the sentiment of online conversations about their brand. The number of social media channels and social messaging platforms continues to grow in a mobile-first digital world, and many leaders are focusing on addressing the challenges of providing customer-focused teams with...Read more

Announcing the Dynamics 365 April ‘19 release timeline 

In July 2018, we announced a set of changes to the way we deliver Dynamics 365 updates to help you stay current in a consistent, predictable, and seamless manner. Today, I want to follow-up with an update on our progress since July, as well as reveal the timeline and details for the April ’19 release....Read more