We are excited and honored that Gartner has recognized Microsoft as a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation. Today’s buyers value authentic engagements and expect the companies they buy from to know them, and to provide one-of-a-kind experiences. Read more
While we may not have adequate measurement, one of the lasting repercussions of shutdowns, closings, quarantines, and widespread work-from-homes due to the pandemic will be to propel a shift toward a B2C-type experience within B2B impacting how customers expect to be understood and communicated with. It will also compel chief marketing officers (CMO) and marketing Read more
With the global disruption of the pandemic, healthcare organizations are particularly challenged to promote telehealth services and engage patients and providers while adhering to strict compliance and security regulations. Marketing automation and customer data platform (CDP) tools such as Microsoft Dynamics 365 Marketing and Microsoft Dynamics 365 Customer Insights are expanding the ways in which Read more
When building a marketing technology (MarTech) stack, both the best-in-breed and single vendor approaches have their benefits and drawbacks. Today’s business realities has marketing operations teams and business leaders re-examining the best way to get necessary tasks accomplished: “one-for-each” or “one-for-all”. A changing landscape Digital transformation is driving marketing leaders to make decisions between two Read more
One very unsettling aspect of the COVID-19 pandemic is how it has exposed weaknesses in the communications plans that are meant to helpful. But in this moment, a communications cacophony rules. Medical and governmental authorities have messages they need to get to everyone. Businesses have a set of specific messages for employees and another set Read more
In another era, people will talk was a warning. Today, it’s a distinction. Gartner’s most recent Gartner Peer Insights Voice of the Customer: CRM Lead Management, names Microsoft as a 2020 Customers’ Choice for CRM Lead Management. This recognition comes from the opinions and evaluations gathered under the Gartner Peer Insights program, which gathers opinions Read more
Get ready to flex your business application skills and pick up some new ones at the Microsoft Business Applications Summit. Coming to Atlanta, Georgia June 10 – 11, 2019, this is the place to dive deep with the tools you use every day, get a sneak peek at what’s new and next, and connect with Read more
Today, we published the April ’19 release notes, a compilation of hundreds of new features for Dynamics 365 and Power Platform that will be released between April and September 2019. The new features and enhancements in this release demonstrate our continued investment in capabilities to power digital transformation, from AI-infused intelligence to breakthrough customer experiences. Read more
With three billion users worldwide, enterprises of all sizes can no longer afford to ignore the sentiment of online conversations about their brand. The number of social media channels and social messaging platforms continues to grow in a mobile-first digital world, and many leaders are focusing on addressing the challenges of providing customer-focused teams with Read more
In July 2018, we announced a set of changes to the way we deliver Dynamics 365 updates to help you stay current in a consistent, predictable, and seamless manner. Today, I want to follow-up with an update on our progress since July, as well as reveal the timeline and details for the April ’19 release. Read more
Connect with experts, collaborate with your community and maximize learning opportunities at Microsoft Business Applications Summit, returning June 10-11, 2019 in Atlanta, GA. Back for its second year, this is the premier place for power users, analysts and technical architects to get hands-on with the tools you use every day – and get a sneak Read more
Our webinar series provides a wealth of insights from Microsoft experts, market researchers, and industry luminaries with one goal in mind: to help you optimize your business and accelerate digital transformation initiatives. The latest additions are essential viewing for professionals across sales, marketing, customer service, and finance. 3 ways event-driven sales processes will impact the Read more