With Copilot in Microsoft Dynamics 365 Customer Insights and Dynamics 365 Marketing, marketers can now take advantage of the latest generative AI-powered tools to learn more about their customers, create targeted customer segments, and generate personalized content. Read more
We are excited and honored that Gartner has recognized Microsoft as a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation. Today’s buyers value authentic engagements and expect the companies they buy from to know them, and to provide one-of-a-kind experiences. Read more
Hyper-personalized, self-driven, seamless interaction across any channel at any time is no longer a nice-to-have but a must-have as customers want to engage on their own terms and expect businesses to deliver even better experiences. Read more
Excellent CX encourages your customers to purchase your products, be repeat customers, and recommend your brand. So how do we live up to these customers’ expectations? Read more
We are honored to announce that Microsoft Dynamics 365 was identified as a Leader in The Forrester Wave™: CRM Suites, Q3 2022. What makes Dynamics 365 different for our customers? Here are seven key insights we have heard over the past year. Read more
We understand that for customer experience (CX) leaders everywhere, this feels like a precarious time. As we stare down a recession and navigate the lasting effects of COVID-19 on supply chains and the way we work, digital acceleration continues throughout every business. Disruptions to customer engagement are adding similar instability. Customer interactions across digital channels Read more
I am thrilled to share an overview of the exciting new capabilities coming in the 2022 release wave 1 for Microsoft Dynamics 365 Marketing, and more importantly, the value that these new capabilities will bring you because we’ve tailored it to meet, and exceed, the needs of today’s marketers and their customers. Marketing has always Read more
At Microsoft Ignite, Microsoft Dynamics 365 Marketing announced a range of new AI features. We strongly believe in the power of AI to help businesses and their customers grow. We also recognize that these new technologies have the potential for misuse and harm. That’s why in Dynamics 365 Marketing, we are taking an intentional and Read more
Marketing professionals go to great lengths to understand customers. Detailed personas are written to identify the motivations, interests, and buying patterns of prospects and customers. But all too often, these personas—and their resulting customer journeys—are informed by data points important to the organization, not the customer. You cannot claim to be customer-centric, customer-first, or customer-obsessed Read more
Customer engagement professionals still need to build relationships, trust, and loyalty to be successful, but how we achieve these outcomes has fundamentally changed. Those changes offer the opportunity to be more effective than ever at driving these results. To meet customer expectations, marketers are looking to create end-to-end customer experiences that are customer-led, highly personalized, Read more
Engaging with customers in today’s world is multifaceted, spanning everything from generating that initial spark of interest, to closing a sale and nurturing the relationship, to delivering exceptional ongoing service and support. Today, those experiences are often disconnected, and customer relationships are fragmented. On top of that, our expectations as customers have risen dramatically. We Read more
Volunteers and donors are the lifeblood of the non-profit world. Their contribution is often immeasurable, with life-changing impact to the individuals and communities they help. Although they should be treated the same way as a valued customer, in reality, they encounter less than inspiring experiences. The moment they opt-in, or donate time or money, they Read more