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Dynamics 365 and Microsoft Teams: extend collaboration across teams 

Think about the time spent between the moment you open an email or chat, find, and reply with the requested information, and then get back into the flow of your work. Add up those minutes-long interruptions, and you begin to realize why we often can’t finish everything on our to-do lists. We want to dramatically...Read more

Drive personalized interactions with real-time customer journey orchestration 

We are announcing real-time customer journey orchestration capabilities in Dynamics 365 Marketing will be released for public preview as part of the April 2021 Wave 1 updates in EMEA and North America. This landmark innovation brings together the worlds of customer experience and marketing automation and is designed to help businesses....Read more

Changing the customer experience for better customer connections 

While we may not have adequate measurement, one of the lasting repercussions of shutdowns, closings, quarantines, and widespread work-from-homes due to the pandemic will be to propel a shift toward a B2C-type experience within B2B impacting how customers expect to be understood and communicated with. It will also compel chief marketing officers (CMO) and marketing...Read more

How healthcare organizations can share information securely 

With the global disruption of the pandemic, healthcare organizations are particularly challenged to promote telehealth services and engage patients and providers while adhering to strict compliance and security regulations. Marketing automation and customer data platform (CDP) tools such as Microsoft Dynamics 365 Marketing and Microsoft Dynamics 365 Customer Insights are expanding the ways in which...Read more

Why you should select an integrated platform for MarTech needs 

When building a marketing technology (MarTech) stack, both the best-in-breed and single vendor approaches have their benefits and drawbacks. Today’s business realities has marketing operations teams and business leaders re-examining the best way to get necessary tasks accomplished: “one-for-each” or “one-for-all”. A changing landscape Digital transformation is driving marketing leaders to make decisions between two...Read more

Ways you can deliver quick and agile customer experiences 

The past six months have highlighted how difficult it is to stake out ground when the landscape is constantly changing. The world has changed, and that, in some way, is a part of most conversations. Businesses, corporations, and enterprises are responding by searching for trends, pouring resources into data collection and analysis, and trying to...Read more

Key learnings from emergency communications 

One very unsettling aspect of the COVID-19 pandemic is how it has exposed weaknesses in the communications plans that are meant to helpful. But in this moment, a communications cacophony rules. Medical and governmental authorities have messages they need to get to everyone. Businesses have a set of specific messages for employees and another set...Read more

Microsoft is a customers’ choice in CRM lead management 

In another era, people will talk was a warning. Today, it’s a distinction. Gartner’s most recent Gartner Peer Insights Voice of the Customer: CRM Lead Management, names Microsoft as a 2020 Customers’ Choice for CRM Lead Management. This recognition comes from the opinions and evaluations gathered under the Gartner Peer Insights program, which gathers opinions...Read more

Why educators should be looking at marketing automation 

When people hear the words education and automation in the same sentence, many automatically presume the topic is online education. But automation crosses disciplines. As the population and social circumstances change, post-secondary education institutions face a shifting array of challenges, including attracting and retaining enrollment as well as reaching the segment that has left without...Read more

Five ways nonprofits can benefit from marketing automation 

Nonprofits (or not-for-profits) exist in a highly competitive world. According to a report from Giving USA, the sector is large and with one crucial exception, growing: Donations. American organizations and individuals provided record-breaking levels of support in 2017. Strong support continued in 2018, with total giving from individuals, foundations, and corporations exceeding $427 billion. That’s...Read more

Turn prospects into engaged customers with intelligent sales and marketing 

The selling landscape is undergoing fundamental changes, many of them driven by the effects of B2B customers’ experience as everyday consumers. Many retailers have created personalized, nearly immersive, online experiences for each customer. Consumers shopping for goods and services continually experience fresh and delightful interactions, from highly customized offers and recommendations to frictionless channels to...Read more