Microsoft Dynamics 365 Blog

Lead nurturing – More than just email blasts 

4 min read

Have you ever signed up for a mailing list thinking it will help you stay up to date on a product or service, only to find the future content to be mostly irrelevant? According to CMO.com, 42 percent of buyers say they get annoyed when their content isn’t personalized. There’s a growing buyer expectations gap…Read more

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Building a servitization mindset to transform your field service organization 

3 min read

Servitization is likely a familiar term to many field service organizations as leading companies around the world, from aerospace to oil and gas exploration, move from a traditional product-centric delivery model to a more service-centric one. In a global, commoditized economy, successful companies understand the need to differentiate themselves through service delivery. In fact, according…Read more

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A day in the life: The AI enabled field service organization 

4 min read

Field service organizations have historically run under a reactive, break-fix operating model, only able to respond to device failures after customers report a problem. Modern field service organizations need new ways to make sense of available information to enable their people and take early action to address customer needs. Intelligent, predictive systems driven by artificial…Read more

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The new business model: Relationship Selling 

2 min read

Relationship selling is all about empowering sellers to drive customer engagement. In the digital age, engagement isn’t just about in-person interactions. It’s about delivering the type of touch a buyer expects, at the time it is expected in the buying process, in the context of what the buyer needs with a measurable impact (conversion, trust,…Read more

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Relationship sales isn’t just for selling—How marketing can make an impact 

3 min read

Adapting to the ever-evolving behaviors of modern-day B2B buyers is impacting sales teams within B2B companies. It’s also impacting marketing teams that are aligning their sales and marketing strategies are setting themselves up for success. The basis of relationship sales is engaging the right type of touchpoint the buyer expects, at the time it is…Read more

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Customer 2.0: Understanding the Modern buyer through Relationship Selling 

2 min read

When B2B organizations originally implemented a CRM, sales management focused on sales productivity—visibility into forecast, pipeline and activity tracking. This ended up driving a sales management agenda that manages our sellers versus empowering them to deliver value to buyers. From our buyer’s perspective, the focus on productivity and lack of understanding of their journey magnifies…Read more

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Machine learning implementation strategy for a customer service center 

16 min read

With digitization of almost all industries on the way, advanced technologies like machine learning are revolutionizing the way of work for most industries today. Many customer service centers are already thinking about adopting machine learning for their day to day operations and these techniques will soon be a part of industry standard best practices. It…Read more

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Building Personal Relationships through Technology 

5 min read

Over the last decade, the retail industry has undergone a massive transformation. The proliferation of e-commerce expanded customer choice, the rise of social media changed how people gather product details, and the expansion of smartphones placed an unlimited supply of information at our fingertips. All of this means that customer expectations are changing—rapidly….Read more

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How user feedback influences Microsoft Business Application development 

3 min read

Internally, Microsoft runs every aspect of the company using data. We refer to this as our “Data Culture”. As the leader of business intelligence and analytics for James Phillips, the Corporate Vice President who leads the Business Applications Group, I am often asked why and how we manage user feedback. With this post, I would…Read more

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