"I have a saying that one always overestimates what can be done in one year and underestimates what can be done in ten years. We see this over and over…" Paul Greenberg in "CRM at the Speed of Light, 4th Edition". So begins my reading of Paul’s newest book. You can see his Biography here.
The book promises us new ways to look at CRM in the light of an Internet with rampant growth of things like blogging and social media sites like LinkedIn and Facebook. CRM’s promise is still developing and getting better with every release. Sometime in the near future companies without CRM systems will realize that without the CRM toolset, they can’t compete and/or survive. And the customer will be the ultimate benefactor of a system that makes buying, maintaining, and using necessary products easy and painless.
Okay, so now I’m going back to finish the book. :o)