Microsoft Dynamics 365 Blog

Microsoft and Futurum research: Discover insights to create experiences that customers love 

In partnership with Futurum, we surveyed 1,000 global business leaders, technologists, marketers, and data and customer experience professionals, and identified the challenges and opportunities that best-in-class data practices afford customer experience (CX) leaders today. The findings revealed what we had surmised going in—that companies are evolving their customer relationship management (CRM) technologies to meet changing customer expectations.