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Dynamics 365 Blog

Lead nurturing – More than just email blasts 

Have you ever signed up for a mailing list thinking it will help you stay up to date on a product or service, only to find the future content to be mostly irrelevant? According to CMO.com, 42 percent of buyers say they get annoyed when their content isn’t personalized. There’s a growing buyer expectations gap...

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Unlock what’s next with Microsoft Business Applications @ Microsoft Build 

Microsoft is thrilled to host Build this week in Seattle. Build is the ultimate Microsoft developer event, where the most innovative minds connect to get inspired and code the future. During our Spring launch event, we announced several new features and capabilities to the Business Applications portfolio, including many updates to the Power platform that...

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Microsoft Business Applications at //Build 

Adaptability. It is the key to the success of any business. How a business adapts to the needs of its customers, market demands, its environment, as well as any cultural shifts. To effectively adapt, an organization needs to have systems in place that allow it to change its business processes in real-time and do so...

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Building a servitization mindset to transform your field service organization 

Servitization is likely a familiar term to many field service organizations as leading companies around the world, from aerospace to oil and gas exploration, move from a traditional product-centric delivery model to a more service-centric one. In a global, commoditized economy, successful companies understand the need to differentiate themselves through service delivery. In fact, according...

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A day in the life: The AI enabled field service organization 

Field service organizations have historically run under a reactive, break-fix operating model, only able to respond to device failures after customers report a problem. Modern field service organizations need new ways to make sense of available information to enable their people and take early action to address customer needs. Intelligent, predictive systems driven by artificial...

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Moving businesses forward with Microsoft Business Applications in Australia 

Today we’re in Melbourne, Australia for our Microsoft Business Forward event where we’re sharing how leading Australian organizations are accelerating their digital transformation together with Microsoft. I’m excited to see how organizations across industries, including healthcare services groups to technology and communications providers to snack food companies, are all building systems of intelligence and digitizing...

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The new business model: Relationship Selling 

Relationship selling is all about empowering sellers to drive customer engagement. In the digital age, engagement isn’t just about in-person interactions. It’s about delivering the type of touch a buyer expects, at the time it is expected in the buying process, in the context of what the buyer needs with a measurable impact (conversion, trust,...

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Relationship sales isn’t just for selling—How marketing can make an impact 

Adapting to the ever-evolving behaviors of modern-day B2B buyers is impacting sales teams within B2B companies. It’s also impacting marketing teams that are aligning their sales and marketing strategies are setting themselves up for success. The basis of relationship sales is engaging the right type of touchpoint the buyer expects, at the time it is...

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Customer 2.0: Understanding the Modern buyer through Relationship Selling 

When B2B organizations originally implemented a CRM, sales management focused on sales productivity—visibility into forecast, pipeline and activity tracking. This ended up driving a sales management agenda that manages our sellers versus empowering them to deliver value to buyers. From our buyer’s perspective, the focus on productivity and lack of understanding of their journey magnifies...

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