Marketers today are rethinking their data strategies, looking for ways to take ownership of their customer data and to use that resource to create valued customer relationships in a time of tightening privacy legislation.
Your customers’ email inboxes are like a firehose that never stops. How do you make sure they’ll notice your communications in the flood? With personalized content tailored just for them. Generic, boilerplate emails make customers feel like they’re just another number. Personalized experiences make your customers feel heard and understood.
In partnership with Futurum, we surveyed 1,000 global business leaders, technologists, marketers, and data and customer experience professionals, and identified the challenges and opportunities that best-in-class data practices afford customer experience (CX) leaders today.
Marketers are often asked to do more with less—and do it yesterday. Every day, they need to quickly create compelling, unique email content that grabs the customer’s attention in a sea of competing messages. Designing marketing email content can be incredibly challenging—and often the toughest part is getting started.
Hyper-personalized, self-driven, seamless interaction across any channel at any time is no longer a nice-to-have but a must-have as customers want to engage on their own terms and expect businesses to deliver even better experiences.
We are honored to announce that Microsoft Dynamics 365 Customer Insights was named a Market Champion in the KuppingerCole Analysts Leadership Compass, Customer Data Platforms.
When you’re crafting marketing and sales strategies, personalizing your marketing campaigns, journeys, and content to your customer segments is an important way to drive engagement and purchases. One method for segmenting your customers is by their potential value.
Excellent CX encourages your customers to purchase your products, be repeat customers, and recommend your brand. So how do we live up to these customers’ expectations?
We are honored to announce that Microsoft Dynamics 365 was identified as a Leader in The Forrester Wave™: CRM Suites, Q3 2022. What makes Dynamics 365 different for our customers? Here are seven key insights we have heard over the past year.
Data protection and privacy regulations such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States give individuals the right to govern how an organization uses their personal data.
On July 12, 2022, we published the 2022 release wave 2 plans for Microsoft Dynamics 365 and Microsoft Power Platform, a compilation of new capabilities that are planned to be released between October 2022 and March 2023.
Knowing how your sales organization engages with your B2B customers can help you spot changes in communication patterns and understand the state of your accounts and how your organization interacts with them.