Customer data platforms (CDP) aim at helping improve business outcomes in many industries—from delivering better brand experiences in retail and consumer goods to optimizing engagement and fundraising for nonprofits.
Even before the global health crisis of 2020, many organizations around the world were focused on digital transformation. They were working with trusted technology providers to develop new business models, create new experiences, new products, and new services for customers.
Business applications are rapidly evolving to meet the needs of an increasingly digital and complex world. The era of form-based software and simple business logic is history–replaced with data-first, intelligent applications that proactively guide critical business outcomes across the organization.
Everyone who has sent an email message at least a couple of times faced a situation when your email cannot be delivered to the recipient. It is not particularly important if it is just a single email for your friend or family member. But what if the email impacts a critical business function? Microsoft Dynamics 365 Marketing allows you to send email campaigns to a large number of recipients.
What a world we are living in today. There is a lot that is different—how we live, how we work, and how we interact. It has never been more important in business to be able to reach out to customers in a personal and relevant way.
Know your customers like never before In every industry, we hear about the struggle to transform from a reactive to proactive organization that can respond to changes in the market, customer needs, and even within their own business.
In these uncertain times, winning and retaining customers requires a deeper understanding of their brand and interest affinities to deliver relevant, personalized experiences.
It’s safe to say there has never been a time like the present. We have seen changes in how we conduct business, in our customer’s business, and in our lives as consumers.
If you’re familiar with customer data platforms (CDPs), you may know that they provide a unified view of individual customer records. It’s a tool every marketer needs, but what role should your CDP play in helping to improve customer experiences?
When natural disaster strikes, lives depend on the fast mobilization and delivery of emergency supplies and personnel. Every minute counts as thousands of volunteers are activated and deployed, with tons of materials moved to the frontline in hours with incredible scale and speed, all coordinated with clockwork precision.
Today, people have access to more content, purchasing channels, and brand options than in the past, and their expectations for great customer experiences continues to grow, even in uncertain times.