Five Marketing Metrics to Stop Tracking
In the realm of marketing, there are very few definites. While sales can easily drum up numbers like revenue over time—by customer or by sale—equally informative marketing metrics can prove… Read more
Blog posts for CRM Marketing
Planes, Trains and Automobiles: How John Candy Taught Us to Sell
In the 1987 film Trains, Planes and Automobiles , all Neal Page (played by Steve Martin) wanted to do was get home in time for Thanksgiving. The whole way there, he’s stymied by a well-meaning but… Read more