A decade ago, marketing was focused on guiding the customer through predictable stages of awareness, consideration, and purchase. We were relatively assured that if we reached x number of eyeballs, we could expect y number of responses and z number of conversions. That world no longer exists. Eighty-one percent of consumers1 want to purchase from Read more
Since the onset of the digital age, customer behaviors have radically evolved. As new technology emerges, customers’ expectations for brands continually align with digital evolution. However, the pandemic has brought along a significant, unexpected shift in both customer behavior and expectations. With lives upended and livelihoods being affected around the world, consumers have been forced Read more
In engaging customers today, we need to be heard above the noise, and we need to deliver creativity and uniqueness to each customer in the moments that matter. Customers are looking for value and for companies to address their needs on their terms. Companies now can start with a deep understanding of their customers and Read more
All businesses operate in a competitive environment and customer experience (CX) is top of mind as we rise to today’s challenges of finding ways to differentiate, delivering on business goals and meeting increasing customer demands. Customers expect great experiences from the companies they interact with and companies that deliver superior experiences build strong bonds with Read more
Navigating the past year has been a challenge as organizations have had to predict the unpredictable—how their business will adapt, how to retain and even grow customer relationships, and how to think long-term when circumstances can change daily. As we continue through 2021, the path is still uncharted, but what’s clear is the importance of Read more
Since last year’s release wave 2 for Microsoft Dynamics 365 Marketing, we’ve been hard at work refining and enhancing product features across the board that can help you up your CX game. Read about highlights from three capabilities that will launch with Dynamics 365 Marketing 2021 release wave 1. Read more
We are announcing real-time customer journey orchestration capabilities in Dynamics 365 Marketing will be released for public preview as part of the April 2021 Wave 1 updates in Europe and North America. This landmark innovation brings together the worlds of customer experience and marketing automation and is designed to help businesses. Read more