Making Customer Engagement a Two-Way Street
Empowered by the explosion of social media channels and knowledge of the availability of their personal data, today’s customers aren’t satisfied with services not tailored to their tastes or… Read more
Blog posts for Paul Greenberg
16 Top Customer Experience Takeaways from CRM Evolution
While there were more than 100, perhaps more than 1000, top takeaways from the recent 2016 CRM Evolution conference (as well as the Customer Service Experience and SpeechTEK conferences running concurrently… Read more
Customer Driven, Live Online Event to Debut Enhanced Capabilities from Microsoft Dynamics CRM
Today’s customers are accelerating the pace of business and driving change. Smart, connected and savvy, their expectations are higher than ever, and they seek increasingly more sophisticated engagements… Read more
Microsoft Envision Joins the Pack as One of Microsoft’s Big 4 Events
Taking place in New Orleans April 4-6, Microsoft Envision is debuting as THE business conference go-to. Microsoft Envision joins Microsoft Ignite (for technologists), Microsoft Build (for developers),… Read more
3 Easy Steps to Stop Being Terrible at Customer Engagement
“If companies did whatever customers wanted, they’d go bankrupt in a heartbeat.” CRM expert Paul Greenberg, author of CRM at the Speed of Light , understands exactly how businesses need… Read more
Real Money: the Value of Omnichannel Marketing
It’s easy to talk about consistent communications and engaging customers across channels—but why bother putting an omnichannel communications strategy into action? In a word, says Paul Greenberg… Read more
How O2 Enterprise avoided a modern tragedy by aligning sales and marketing
A longstanding rivalry Historically, sales and marketing are like the Montagues and the Capulets—two departments, both alike in dignity, harboring an ancient grudge. Paul Greenberg puts it more… Read more
Social Media is Not a Trend. Ignore Anyone Who Says it is!
businesses need to prepare to meet customer expectations in an increasingly digital world. Read more
Marketing is about the Engagement, Not the Channel
It’s time to give multichannel marketing a look. We’ll load up in the car, drive to a magnificent vista, and give it a shove off, because multichannel marketing, once the darling of social… Read more
Lessons in Customer Engagement from Unexpected Places
The next time you’re facing the pleasure of a visit to the Department of Motor Vehicles, a zoning commission, or any other municipal office, take heart. There’s a shining beacon of hope for… Read more
Start Earning Customer Trust by Marketing like a Person, not a Robot
How do you know what movies to watch? Reviews in your local paper? Rotten Tomatoes rankings? Suggestions from your friends? Data suggests you seek the opinions of people who share similar tastes—so… Read more