Back in the 1990s, alongside such classics as ‘N Sync, the bowl cut, and Geocities web pages, a little strategy called account-based marketing (ABM) was born. Back then, ABM was a way for large companies… Read more
Marketing and sales, two departments whose successes have always been inextricably tied to each other, are beginning to collaborate in ways that are at once unprecedented and vitally needed. Instead of… Read more
If you’ve turned your attention away from business evolution for a minute, you’ve likely lost a mile of ground. Fast-evolving strategies, far flung co-workers, and increasing expectations from… Read more
Brand switching is up 29 percent since 2010, and poor customer service is to blame. In the US alone, customers are taking $1.6 trillion in revenue with them as they swap from brand ‘A’ to brand… Read more
This week at Dreamforce 2015, Salesforce General Manager Mike Rosenbaum delivered a keynote speech entirely devoted to something called the sales cloud. And while that term may not entirely sound familiar… Read more
High above us all, the world’s largest network of global imaging satellites is being deployed. Planet Labs, the company behind this 100-strong (and counting) fleet of microsatellites, has a single… Read more
The 4 funniest tweets from Dreamforce 2015 (and one awesome one) Dreamforce 2015 is winding down, folks. Over the last four days, thousands of industry professionals, spoke, listened, and learned together… Read more
As a sales professional, your chief concerns are the health of your pipeline, the accuracy of your sales forecasts, and effective sales coaching. The trouble is, delivering on those three goals is seriously… Read more
Okay businessmen and women, in the immortal words of Samuel L. Jackson, hold onto your butts [CD1] . There’s a sea change happening throughout your business, and particularly in the marketing space… Read more
Movies and television shows often present an unflattering picture of salespeople as slick liars who take their customers for a ride, but those manipulative Hollywood caricatures would be out of place in… Read more
Salespeople don’t have it easy. There’s the pressure to increase revenue, close more, and surpass quotas, all while competing in an economy where the largest challenges to closing deals are… Read more
In the 1987 film Trains, Planes and Automobiles , all Neal Page (played by Steve Martin) wanted to do was get home in time for Thanksgiving. The whole way there, he’s stymied by a well-meaning but… Read more