One View of the Customer Isn't What You Think It Is
It’s So Much More. We've said it before: companies trapped in their silos can't see what the customer is really doing. Companies that stay trapped fail. There's a simple reason… Read more
Blog posts for Social Listening
How Social Strategies Can Break Your Company’s Silos
…And Help You Truly Work Together If you’re still doing business the way you’ve always done business, you’re behind the curve. Maybe you understand that already and are scrambling… Read more
Making the Most of Marketing: Managing External Influencers
We all remember when Jerry Maguire famously quipped “ help me help you ,” to his client Rod Tidwell. Just like Tidwell, your company has very real advocates out there, just waiting to recount… Read more
Customer Advocates: Find Them, Befriend Them, and Sell Better Together
The world of sales can sometimes feel like an ever-changing sea of tactics and technology. Even for the most seasoned of sales teams, staying afloat can be daunting. But fear not sales pros: there’s… Read more
Five Ways to Connect with Your Customer: Lessons Learned From Parks and Recreation
The city of Pawnee, Indiana isn’t real. Neither are Leslie Knope, Ron Swanson, or the rest of the characters from Parks and Recreation . Despite this, these fictional folks and their imaginary home… Read more
We Don’t Just Do Lunch: Five Daily Tasks to Help You Achieve Ultimate Marketer Status
Good morning, marketing professional! Welcome to the gauntlet that is the modern marketer’s workday. We hope you ate your Wheaties, because you’ve got a whole day of campaigning, budgeting… Read more