Microsoft Dynamics 365 Blog

Data empowers Valencia CF to create personalized fan experiences 

4 min read

As an innovative and forward-thinking organization, Valencia CF is continuously improving the global fan experience and building new connections with their fans. Using Microsoft Dynamics 365, the club gained new and actionable insights and a deeper understanding of its fans. Read more

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Zero-party data is more valuable than ever for customer experiences 

3 min read

The new era of digital has ushered in a once-in-a-lifetime opportunity, as well as make-or-break challenges. Fast-moving organizations are seizing the moment to capture a sizable audience. But keeping customers is more difficult than ever. Organizations, facing mounting privacy regulations coupled with wary customers, are moving beyond third-party data to zero-party data for powering customer Read more

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Shaping the future of retail with Microsoft Customer Experience Platform 

3 min read

Today, nothing is certain for brands. Standing still means falling behind. Heritage brands are no different. Now more than ever, brands need to find authentic ways to engage with digitally-savvy consumers no matter where they are. How do brands steeped in tradition create modern experiences that resonate with today’s digital-native consumers? Heritage brands like Campari Read more

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Top 3 customer data platform trends for 2021 

4 min read

Despite significant headwinds in 2020—a global pandemic, economic downturn, and technology budgets clipped—customer data platform (CDP) growth is booming. Businesses are charging full steam ahead on digital transformation efforts as their customers have dramatically moved toward online channels. According to a McKinsey Global Survey of executives, organizations across sectors and geographies are likely to report Read more

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5 insights on how to connect experiences with customer data platforms 

2 min read

If you’re familiar with customer data platforms (CDPs), you may know that they provide a unified view of individual customer records. It’s a tool every marketer needs, but what role should your CDP play in helping to improve customer experiences? We sat down with Sheryl Kingstone of 451 Research, a part of S&P Global Market Read more

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Webinar series: stay connected and engaged with customers 

4 min read

Social distancing has forced us all to rethink the way we engage with customers. At every customer touchpoint—from marketing to sales, service and support to finance and distribution channels—companies should use the opportunity to reinvigorate relationships by delivering personal and empathetic communications. COVID-19 has put pressure on companies to start taking advantage of technology to Read more

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Key learnings from emergency communications 

6 min read

One very unsettling aspect of the COVID-19 pandemic is how it has exposed weaknesses in the communications plans that are meant to helpful. But in this moment, a communications cacophony rules. Medical and governmental authorities have messages they need to get to everyone. Businesses have a set of specific messages for employees and another set Read more

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What’s in store for retail with the customer data platform 

4 min read

According to industry analysts, 2020 will bring exciting innovations that promise to reshape the retail industry. Let’s take a look at the opportunities and explore the data challenges resulting from these trends. Augmented reality (AR) takes the stage Technology is catching up with expectations, with second generation augmented reality tools that make the technology more Read more

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How your growing businesses can compete and win on the customer experience 

2 min read

Can you imagine losing customers everyday? That’s what could happen after a bad experience with your organization. According to a recent report by PWC, 32 percent of customers will walk away after just one bad experience. As digital native companies continue to elevate customer expectations for personalized sales and always-on support, growing organizations need to Read more

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Redefining shopping excellence with a unified commerce solution 

5 min read

The retail industry has been going through tremendous change and transformation over the past decade. Many have speculated that traditional brick and mortar retail is dying, and that customers are moving completely to online platforms for their shopping needs. This is, however, not the case. According to a report by the National Retail Federation, retail Read more

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How virtual agents transform the customer experience 

4 min read

We often hear the phrases customer experience and customer engagement used interchangeably. But these terms have completely separate meanings. Customer experience is a single event with the customer—a service issue, a promotion, a survey. Customer engagement is a collection of customer experiences that impact engagement such as loyalty, advocacy, and so on. Both customer experience Read more

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Nonprofits optimize donor engagement with Dynamics 365 Customer Insights 

2 min read

Nonprofit organizations rely on donors and volunteers to sustain and expand their missions. But they must compete with other nonprofits for the contributions of these valuable supporters. To secure and retain necessary funds and resources, nonprofits must appeal to the interests of their supporters. Some are interested in improving children’s health, while others want to Read more

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