Microsoft Dynamics 365 Blog

How to foster customer loyalty through personalized experiences 

5 min read

These days, customer experience is everything. Happy customers are loyal customers, but, as a group, they can be an elusive audience. Three quarters of consumers have tried new shopping behaviors since the pandemic started and 73 percent expect to continue to incorporate different brands they’ve tried into their routines.1 As we see a slow, but continued…Read more

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Achieving successful B2B selling in the digital era 

4 min read

With briefcases and suitcases in tow, business-to-business (B2B) sellers have always traveled the distance to meet buyers wherever they are. Buyers are going digital in a big way, so sellers can put away their bags (at least part of the time) and step into digital or hybrid selling. This dramatic shift in B2B buying—more digital,…Read more

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The evolution of retail store into an experience center 

5 min read

With more and more customers looking to digital channels for product information, feedback, and insights, the role of the store is changing from a place that simply houses and transacts products to another integral step in building and differentiating customer experience. While this transformation has been taking place these past several years, the recent impact…Read more

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Bridging the omnichannel gap in retail with Dynamics 365 

5 min read

Omnichannel has been around for more than a decade now, so it might be surprising to realize that there are still gaps in a strategy that has become table stakes for most retailers. The gap that does exist presents a lack of clarity about what omnichannel retail is and the inability of organizations to deliver…Read more

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Microsoft named as a worldwide Leader in IDC MarketScape for Customer Data Platforms 

2 min read

Organizations across industries and around the world are seeking new ways to unlock their customer data to provide high-quality, connected customer experiences. Microsoft’s work to help enterprises, especially those in the retail, consumer brands, healthcare, manufacturing, and media and advertising industries to meet their customers’ expectations by delivering privacy-aware, consent enabled personalization has gained some…Read more

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Achieving personalized engagement in Business to Business organizations 

3 min read

The business-to-business (B2B) landscape looks drastically different than it used to, thanks to digital acceleration that has reached every corner of our lives. Today’s B2B buyers, accustomed to fast, frictionless, and personalized experiences in their everyday lives, bring those heightened expectations to their roles as business decision-makers in enterprises large and small. To adapt, B2B…Read more

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Shaping the future of retail with Microsoft Customer Experience Platform 

3 min read

Today, nothing is certain for brands. Standing still means falling behind. Heritage brands are no different. Now more than ever, brands need to find authentic ways to engage with digitally-savvy consumers no matter where they are. How do brands steeped in tradition create modern experiences that resonate with today’s digital-native consumers? Heritage brands like Campari…Read more

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Introducing Microsoft Customer Experience Platform: A solution for connected customer experiences 

6 min read

Engaging with customers in today’s world is multifaceted, spanning everything from generating that initial spark of interest, to closing a sale and nurturing the relationship, to delivering exceptional ongoing service and support. Today, those experiences are often disconnected, and customer relationships are fragmented. On top of that, our expectations as customers have risen dramatically. We…Read more

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Get real-time digital analytics with Dynamics 365 Customer Insights 

3 min read

Navigating the past year has been a challenge as organizations have had to predict the unpredictable—how their business will adapt, how to retain and even grow customer relationships, and how to think long-term when circumstances can change daily. As we continue through 2021, the path is still uncharted, but what’s clear is the importance of…Read more

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Utilize surveys to understand data in your customer data platform 

3 min read

Every department—from marketing to sales to customer service—needs to be aligned on one view of the customer so they can make the best engagement decisions. That’s why Microsoft Dynamics 365 Customer Insights customers are automatically entitled to Microsoft Dynamics 365 Customer Voice so organizations can build a unified view of customers by combing direct survey feedback…Read more

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Drive personalized interactions with real-time customer journey orchestration 

6 min read

We are announcing real-time customer journey orchestration capabilities in Dynamics 365 Marketing will be released for public preview as part of the April 2021 Wave 1 updates in Europe and North America. This landmark innovation brings together the worlds of customer experience and marketing automation and is designed to help businesses….Read more

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4 principles of successful voice of the customer programs 

3 min read

Understanding your customers starts with gathering their feedback. But a Forrester study found that at the end of 2020, decision making with customer insights was organizations’ biggest challenge with marketing programs….Read more

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