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Announcing new innovations for the Microsoft customer data platform 

Know your customers like never before In every industry, we hear about the struggle to transform from a reactive to proactive organization that can respond to changes in the market, customer needs, and even within their own business. When we talk to customers who have rolled out Microsoft Dynamics 365 and Microsoft Power Platform, the...Read more

How the Miami HEAT digitally transformed their fan engagement 

My family and I more than welcomed the return of professional basketball during the long summer months of 2020. While my beloved Seattle Supersonics are, sadly, no longer around (and rooting for their new incarnation as The Oklahoma City Thunder won’t be an option), a recent conversation with Matthew Jafarian, EVP of Business Strategy at...Read more

5 insights on how to connect experiences with customer data platforms 

If you’re familiar with customer data platforms (CDPs), you may know that they provide a unified view of individual customer records. It’s a tool every marketer needs, but what role should your CDP play in helping to improve customer experiences? We sat down with Sheryl Kingstone of 451 Research, a part of S&P Global Market...Read more

Retail perspectives, pt. 2: rethink customer experiences 

Customer experience is more important now than ever before. The coronavirus pandemic has forced consumers to adopt new habits, reevaluate priorities, and shift consumption. Increasingly, transactions have moved online, and companies are limited to virtual engagement. Buying trends are changing rapidly as consumers face many uncertainties and at the same time expect brands to react...Read more

What’s in store for retail with the customer data platform 

According to industry analysts, 2020 will bring exciting innovations that promise to reshape the retail industry. Let’s take a look at the opportunities and explore the data challenges resulting from these trends. Augmented reality (AR) takes the stage Technology is catching up with expectations, with second generation augmented reality tools that make the technology more...Read more

Nonprofits optimize donor engagement with Dynamics 365 Customer Insights 

Nonprofit organizations rely on donors and volunteers to sustain and expand their missions. But they must compete with other nonprofits for the contributions of these valuable supporters. To secure and retain necessary funds and resources, nonprofits must appeal to the interests of their supporters. Some are interested in improving children’s health, while others want to...Read more

Using AI to better understand and engage your customers 

Artificial intelligence (AI) has been around for some time now. What was once an elusive technology only accessible to those with vast resources and budget is now being democratized and attainable for every organization. With prebuilt AI capabilities embedded in enterprise solutions, organizations can now benefit from AI. Organizations can process and interpret enormous volumes...Read more

Delivering five star experiences with a customer data platform 

For the hospitality industry, founded upon the very premise of providing welcoming and delightful experiences to guests and patrons, the need to continue evolving to meet today’s changing customer demands is vital. While advancements in technology have led to more automated and self-service functions across hospitality organizations like online booking and reservations, it has also...Read more

Customer Data Platform (CDP): It’s not just for B2Cs anymore 

The CDP Institute’s latest research indicates that 34 percent of B2B companies plan to start deploying a customer data platform (CDP) in the next year, compared with just 19 percent of B2C companies. B2Bs have significantly longer and more complex sales cycles that create huge volumes of data, and the relationship-driven nature of B2B business...Read more

Defining customer experience and customer engagement 

Technology is fueling seismic changes in customer expectations. Research shows that customer expectations continue to rise year over year, while businesses continue to struggle to meet these ever-changing expectations. In response, many businesses are transforming how they understand and value the customer over every channel across the entire customer life cycle. Customer experience and customer...Read more

Dynamics 365 Customer Insights – September 2019 release notes 

The Dynamics 365 Customer Insights team is happy to announce new updates made available in the last month! NEW FEATURES Triggers now available in Microsoft Flow Better performance for our connector in Power BI Match rules reordering and duplication Triggers now available in Microsoft Flow Dynamics 365 Customer Insights connector now has two triggers that...Read more

Customer centricity: A key priority across lines of business 

In today’s content and product-saturated marketplace, personalization is the key to standing apart from the competition. According to a recent study by Frost & Sullivan, by 2020 customer experience is expected to overtake price and product as the key brand differentiator, and companies globally lose over $300 billion each year due to poor customer experience....Read more