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Get real-time digital analytics with Dynamics 365 Customer Insights 

Navigating the past year has been a challenge as organizations have had to predict the unpredictable—how their business will adapt, how to retain and even grow customer relationships, and how to think long-term when circumstances can change daily. As we continue through 2021, the path is still uncharted, but what’s clear is the importance of...Read more

Utilize surveys to understand data in your customer data platform 

Every department—from marketing to sales to customer service—needs to be aligned on one view of the customer so they can make the best engagement decisions. That’s why Microsoft Dynamics 365 Customer Insights customers are automatically entitled to Microsoft Dynamics 365 Customer Voice so organizations can build a unified view of customers by combing direct survey feedback...Read more

Drive personalized interactions with real-time customer journey orchestration 

We are announcing real-time customer journey orchestration capabilities in Dynamics 365 Marketing will be released for public preview as part of the April 2021 Wave 1 updates in Europe and North America. This landmark innovation brings together the worlds of customer experience and marketing automation and is designed to help businesses....Read more

4 principles of successful voice of the customer programs 

Understanding your customers starts with gathering their feedback. But a Forrester study found that at the end of 2020, decision making with customer insights was organizations’ biggest challenge with marketing programs....Read more

Top 3 customer data platform trends for 2021 

Despite significant headwinds in 2020—a global pandemic, economic downturn, and technology budgets clipped—customer data platform (CDP) growth is booming. Businesses are charging full steam ahead on digital transformation efforts as their customers have dramatically moved toward online channels. According to a McKinsey Global Survey of executives, organizations across sectors and geographies are likely to report...Read more

The power of CDPs: building customer trust and loyalty in retail 

Truly engaged, always connected The events of 2020 have left a lasting impact on the retail industry and retailers are fueling rapid innovation with development and rollout of new technologies. The global pandemic has shifted how customers buy, as well as renewed recognition of the critical value of technology to customers. Convenience, flexibility, and personalization...Read more

NRF 2021: enabling retailers to reimagine the road ahead with Microsoft Business Applications 

Truly engaged, always connected The past year has brought complex challenges for retailers of every size, and in response many have quickly pivoted their businesses to adjust. With store closures during lockdown, retailers leveraged Microsoft Dynamics 365 to facilitate new purchasing options for their customers, such as shipping from stores and click and collect. Once...Read more

How healthcare organizations can share information securely 

With the global disruption of the pandemic, healthcare organizations are particularly challenged to promote telehealth services and engage patients and providers while adhering to strict compliance and security regulations. Marketing automation and customer data platform (CDP) tools such as Microsoft Dynamics 365 Marketing and Microsoft Dynamics 365 Customer Insights are expanding the ways in which...Read more

Unify ecosystem-wide data with a flexible customer data platform 

In today’s digital economy, delivering an exceptional customer experience across every touchpoint has quickly become a competitive differentiator. Most organizations realize if they hope to remain successful they must effectively leverage the vast amounts of data available to them in order to support the personalized engagement that customers expect. According to McKinsey, organizations that harness...Read more

Connecting patient journeys and personalizing healthcare with Microsoft CDP 

Customer data platforms (CDP) aim at helping improve business outcomes in many industries—from delivering better brand experiences in retail and consumer goods to optimizing engagement and fundraising for nonprofits. In the healthcare space, gaining a 360-degree view of the patient and having a unified view of health records, past interactions, and communication preferences empowers front-line support...Read more

Announcing new innovations for the Microsoft customer data platform 

Know your customers like never before In every industry, we hear about the struggle to transform from a reactive to proactive organization that can respond to changes in the market, customer needs, and even within their own business. When we talk to customers who have rolled out Microsoft Dynamics 365 and Microsoft Power Platform, the...Read more

How the Miami HEAT digitally transformed their fan engagement 

My family and I more than welcomed the return of professional basketball during the long summer months of 2020. While my beloved Seattle Supersonics are, sadly, no longer around (and rooting for their new incarnation as The Oklahoma City Thunder won’t be an option), a recent conversation with Matthew Jafarian, EVP of Business Strategy at...Read more