Microsoft Dynamics 365 Blog

Top 3 customer data platform trends for 2021 

4 min read

Despite significant headwinds in 2020—a global pandemic, economic downturn, and technology budgets clipped—customer data platform (CDP) growth is booming. Businesses are charging full steam ahead on digital transformation efforts as their customers have dramatically moved toward online channels. According to a McKinsey Global Survey of executives, organizations across sectors and geographies are likely to report…Read more

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The power of CDPs: building customer trust and loyalty in retail 

3 min read

Truly engaged, always connected The events of 2020 have left a lasting impact on the retail industry and retailers are fueling rapid innovation with development and rollout of new technologies. The global pandemic has shifted how customers buy, as well as renewed recognition of the critical value of technology to customers. Convenience, flexibility, and personalization…Read more

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NRF 2021: enabling retailers to reimagine the road ahead with Microsoft Business Applications 

6 min read

Truly engaged, always connected The past year has brought complex challenges for retailers of every size, and in response many have quickly pivoted their businesses to adjust. With store closures during lockdown, retailers leveraged Microsoft Dynamics 365 to facilitate new purchasing options for their customers, such as shipping from stores and click and collect. Once…Read more

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How healthcare organizations can share information securely 

4 min read

With the global disruption of the pandemic, healthcare organizations are particularly challenged to promote telehealth services and engage patients and providers while adhering to strict compliance and security regulations. Marketing automation and customer data platform (CDP) tools such as Microsoft Dynamics 365 Marketing and Microsoft Dynamics 365 Customer Insights are expanding the ways in which…Read more

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Unify ecosystem-wide data with a flexible customer data platform 

3 min read

In today’s digital economy, delivering an exceptional customer experience across every touchpoint has quickly become a competitive differentiator. Most organizations realize if they hope to remain successful they must effectively leverage the vast amounts of data available to them in order to support the personalized engagement that customers expect. According to McKinsey, organizations that harness…Read more

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Connecting patient journeys and personalizing healthcare with Microsoft CDP 

3 min read

Customer data platforms (CDP) aim at helping improve business outcomes in many industries—from delivering better brand experiences in retail and consumer goods to optimizing engagement and fundraising for nonprofits. In the healthcare space, gaining a 360-degree view of the patient and having a unified view of health records, past interactions, and communication preferences empowers front-line support…Read more

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Announcing new innovations for the Microsoft customer data platform 

5 min read

Know your customers like never before In every industry, we hear about the struggle to transform from a reactive to proactive organization that can respond to changes in the market, customer needs, and even within their own business. When we talk to customers who have rolled out Microsoft Dynamics 365 and Microsoft Power Platform, the…Read more

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How the Miami HEAT digitally transformed their fan engagement 

4 min read

My family and I more than welcomed the return of professional basketball during the long summer months of 2020. While my beloved Seattle Supersonics are, sadly, no longer around (and rooting for their new incarnation as The Oklahoma City Thunder won’t be an option), a recent conversation with Matthew Jafarian, EVP of Business Strategy at…Read more

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5 insights on how to connect experiences with customer data platforms 

2 min read

If you’re familiar with customer data platforms (CDPs), you may know that they provide a unified view of individual customer records. It’s a tool every marketer needs, but what role should your CDP play in helping to improve customer experiences? We sat down with Sheryl Kingstone of 451 Research, a part of S&P Global Market…Read more

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Retail perspectives, pt. 2: rethink customer experiences 

3 min read

Customer experience is more important now than ever before. The coronavirus pandemic has forced consumers to adopt new habits, reevaluate priorities, and shift consumption. Increasingly, transactions have moved online, and companies are limited to virtual engagement. Buying trends are changing rapidly as consumers face many uncertainties and at the same time expect brands to react…Read more

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What’s in store for retail with the customer data platform 

4 min read

According to industry analysts, 2020 will bring exciting innovations that promise to reshape the retail industry. Let’s take a look at the opportunities and explore the data challenges resulting from these trends. Augmented reality (AR) takes the stage Technology is catching up with expectations, with second generation augmented reality tools that make the technology more…Read more

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Nonprofits optimize donor engagement with Dynamics 365 Customer Insights 

2 min read

Nonprofit organizations rely on donors and volunteers to sustain and expand their missions. But they must compete with other nonprofits for the contributions of these valuable supporters. To secure and retain necessary funds and resources, nonprofits must appeal to the interests of their supporters. Some are interested in improving children’s health, while others want to…Read more

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