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Ami Silverman articles

Ami Silverman
CVP of WW Sales, Consumer & Device Sales division
Published 
4 min read

Breaking the paralysis of choice 

Do you remember the first time you confronted the paradox of choice? For me, it happened early in my career. I was a sales manager at a well-known retailer and noticed that the more varieties of white shirts we put on display, the longer it took customers to make a buying decision. Instead of a